Alike Launches Custom Digital City Passes for Global Travel

Dubai, UAE – 14 January 2026: Alike, the AI-driven unified social travel platform, has officially launched its customisable digital city tourist passes for Dubai, London, Paris, and Singapore. These innovative passes empower travellers to design their own itineraries, offering complete flexibility while delivering savings of up to 50% compared to purchasing individual attraction tickets.

With these four cities collectively attracting nearly 80 million international visitors in 2024, Alike’s launch marks a significant step in expanding its modular pass infrastructure to major global hubs. The platform is designed for scalability, allowing seamless introduction in additional cities with minimal operational friction.

The new passes build on the success of The Abu Dhabi Pass, developed and managed by Alike for the Department of Culture and Tourism – Abu Dhabi. They also align with a growing trend in personalised travel experiences, a market projected to expand from USD 170 billion in 2025 to over USD 315 billion by 2029.

“Travellers today want experiences that adapt to their preferences,” said Ashish Sidhra, Co-Founder of Alike. “Conventional bundled passes often include attractions that people never plan to visit. Alike’s passes give travellers the freedom to curate their journey, paying only for what they value most.”

A unified digital travel experience:

Powered by Infinity, Alike’s proprietary travel technology platform, these passes unify discovery, booking, and ticket redemption in a single seamless digital experience, accessible on any device. Key features include:

• Instant booking confirmations

• Digital QR codes for attraction entry

• Online management for timed access

This system eliminates paper tickets, reduces queues, and enhances usage and completion rates, providing a smoother and more efficient travel experience.

Additional benefits of Alike passes:

• Fully customisable attraction selection

• No compulsory pre-set bundles

• Transparent savings of up to 50%

• Seamless QR entry across partner attractions

• 24/7 customer support

Plans for global expansion:

The global city pass market, valued at approximately USD 2.5 billion in 2024, is projected to grow to nearly USD 6.5 billion by 2033. Leveraging its platform-based model, Alike aims to introduce passes in over 25 major cities across Europe, Asia, and North America by the end of 2026. This strategy is underpinned by a repeatable launch framework, a partner-driven attraction ecosystem, a unified technology infrastructure, and strong consumer demand for flexible, digital-first travel products.

Alike’s digital city passes represent a new era in urban tourism, combining personalised choice, convenience, and value to create unforgettable travel experiences.