Post by : Bianca Qureshi
Dubai, United Arab Emirates – 14 February 2026:
Daimler Truck Middle East Africa (DT MEA) hosted the EliteClass Awards Ceremony 2025 in Dubai, bringing together more than 70 General Distributors from across the Middle East and Africa for an evening focused on performance excellence, strategic partnership, and shared success.
The EliteClass Awards remain one of DT MEA’s key annual programs, designed to recognize outstanding distributor achievements delivered throughout the year. Performance is evaluated across 19 categories, covering the full scope of commercial vehicle business operations and results. The awards span Daimler Truck’s leading brands in the region, including Mercedes-Benz Trucks, Daimler Buses, and FUSO Trucks & Bus.
The program highlights measurable outcomes achieved through strong collaboration, disciplined execution, and consistent commitment across DT MEA’s distributor network. It also reflects the company’s continued focus on long-term growth, customer success, and sustainable performance across diverse markets.
Speaking during the ceremony, Michael Dietz, President & CEO of Daimler Truck Middle East Africa, emphasized the role distributors play in driving results and strengthening Daimler Truck’s presence across the region. “EliteClass is about recognizing the real impact our partners create in their markets. The results we celebrate today reflect strong execution, responsibility, and a shared focus on sustainable success. These outstanding achievements underline the strength of our partnership across the region.”
Expanded Recognition for Distributor Excellence
In 2025, the EliteClass program introduced an enhanced structure for the General Distributor of the Year award, expanding the recognition into three performance tiers: Bronze, Silver, and Gold. This updated format reflects the breadth of strong results across the network and provides broader recognition for exceptional distributor performance.
EliteClass General Distributor of the Year 2025 Winners
Mercedes-Benz Trucks
Bronze: Zawawi Trading Company – Oman
Silver: Gargash Enterprises – United Arab Emirates
Gold: Emirates Motor Company – United Arab Emirates
Mercedes-Benz Buses
Bronze: CFAO Mobility Kenya – Kenya
Silver: Manufacturing Commercial Vehicles S.A.E. – Egypt
Gold: Juffali and Brothers for Industrial Products Co. Ltd. – Kingdom of Saudi Arabia
FUSO Trucks & Bus
Bronze: Alesayi Trading Company – Kingdom of Saudi Arabia
Silver: Motor Vehicle Trading Company – Jordan
Gold: Al Habtoor Motors – United Arab Emirates
Commitment to Performance and Partnership
The EliteClass Awards 2025 reaffirm Daimler Truck Middle East Africa’s continued investment in building strong partnerships and supporting performance-led growth across the region. By recognizing distributor achievements across key commercial and operational categories, DT MEA reinforces its commitment to strengthening customer satisfaction, business development, and long-term progress across Middle East and African markets.
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