Buyparts24 & BSG Auto Parts Forge Strategic JV in GCC Markets

Dubai, UAE – Buyparts24 and BSG Auto Parts have officially entered into a strategic joint venture at Automechanika Dubai, marking a significant milestone in the evolution of the GCC automotive aftermarket industry. The collaboration aims to elevate the region’s automotive parts landscape by combining high-quality aftermarket brands with expanded private label offerings, including BSG Auto Parts and Orient Spare Parts from Ghassan Aboud Holding.

This joint venture brings together Buyparts24’s innovative digital platform and operational expertise with BSG Auto Parts’ extensive distribution network and decades of experience in the automotive aftermarket sector. The partnership is designed to streamline sourcing and distribution at scale, enhance customer experience, and accelerate growth across the GCC and international markets.

Maher Aboud, CEO of Ghassan Aboud Holding, commented: “Partnering with Basbug Group through Buyparts24 allows us to redefine the automotive aftermarket in the region. This collaboration merges digital expertise with global industry experience, enabling us to deliver innovative solutions, superior service, and a comprehensive product offering to our customers. Together, we are setting a new benchmark for aftermarket excellence across the UAE and beyond.”

Halit Basbug, Board Member at Basbug Group, added: “This strategic joint venture represents a key milestone in BSG Auto Parts’ international expansion. By leveraging BSG’s global sourcing capabilities and decades of market expertise alongside Buyparts24’s digital innovation and regional presence, we can provide a complete range of aftermarket and OEM solutions. This partnership enhances our operational strength, broadens our market reach, and underscores our commitment to digitalization and the future of the automotive industry.”

The collaboration is expected to generate significant operational synergies, deliver enhanced value to customers, and drive digital transformation in automotive parts procurement. This joint venture reflects a long-term commitment to regional expansion, market leadership, and continuous investment in technology and infrastructure, positioning both companies at the forefront of the evolving GCC automotive aftermarket.