WINGIE Reveals 2026 Travel Trends: Experience, Wellness & AI

DUBAI, UAE & RIYADH, Saudi Arabia – Jan. 28, 2026 –

WINGIE, the leading travel marketplace in the MENA region, has unveiled its forecast for the top travel trends in 2026. While traditional holidays remain popular, there is a notable shift toward experience-driven journeys, wellness-focused getaways, AI-powered travel planning, and increased regional travel, all influenced by social media.

Experience-Focused Travel

Travelers in 2026 are seeking more than just sightseeing—they are looking for authentic, immersive experiences that allow meaningful engagement with local cultures. From vibrant festivals to artisanal crafts and regional cuisine, tourists are prioritizing transformative experiences. With its rich cultural diversity, the MENA region is ideally positioned to cater to this demand.

Wellness and Glowcations

Wellness tourism continues to rise, with “glowcations” gaining popularity. These trips focus on beauty, rejuvenation, and overall wellness. Tourists are increasingly seeking personalized retreats that include fitness programs, spa therapies, skincare treatments, and holistic wellness plans.

AI and Digital Innovation in Travel Planning

Artificial intelligence is revolutionizing travel planning. From AI-generated itineraries to recommendations tailored to individual preferences and previous trips, technology is enhancing convenience and personalization. Modern travelers are embracing AI tools for streamlined bookings, navigation, and post-trip services, ensuring a smooth and customized travel experience.

Social Media-Driven Destination Discovery

Social media remains a powerful influence on travel choices. Influencers and content creators are showcasing hidden gems, inspiring young travelers to explore lesser-known destinations. In the MENA region, visually striking and culturally rich locales are expected to see significant interest in 2026.

Growing Regional Travel and Market Expansion

Regional travel within the MENA region is experiencing strong growth, thanks to improved infrastructure, easier visa processes, and strengthened regional cooperation. Destinations such as Saudi Arabia, the UAE, and Egypt are increasingly interconnected, offering a diverse blend of cultural, historical, and modern experiences for both local and international travelers.

WINGIE’s 2026 travel forecast highlights the evolving priorities of travelers, emphasizing meaningful experiences, wellness, digital innovation, and regional exploration as the cornerstones of the next year’s travel trends.