Techies Infotech & Fynd Join Forces to Boost GCC Retail

Dubai, UAE | November 2025 – Techies Infotech, a premier digital transformation partner for enterprise commerce in the GCC, has announced a strategic partnership with Fynd, India’s leading AI-powered retail technology company trusted by over 300 global brands. This collaboration is set to empower retailers in the region with modernized, scalable digital infrastructure and intelligent commerce capabilities to meet rapidly evolving customer expectations.

Leveraging Fynd’s AI-native, modular, and API-first architecture, Techies Infotech will assist both new and existing clients in designing and deploying seamless commerce ecosystems. The partnership strengthens Techies Infotech’s position as a key enabler of enterprise digital transformation in the GCC, providing retailers with the tools to scale omnichannel operations efficiently.

“At Techies Infotech, we are thrilled to collaborate with Fynd to accelerate our clients’ digital transformation journey,” said Anurag Byala, CEO of Techies Infotech. “Fynd’s robust omnichannel and retail automation platform complements our AI-driven technology solutions, allowing us to deliver smarter, faster, and more scalable commerce experiences across the region.”

Through this alliance, Techies Infotech will implement Fynd’s enterprise-grade solutions including Order Management Systems (OMS), Warehouse Management Systems (WMS), Product Information Management (PIM), and Transport Management Systems (TMS). These systems are further enhanced with intelligent automation—from predictive inventory routing to generative tools for merchandising, product content, and supply chain workflows—enabling retailers to make faster, data-driven decisions and maintain operational resilience at scale.

“Our expansion into the GCC reflects our commitment to supporting retailers with future-ready commerce infrastructure,” said Dharmendra Mehta, Managing Director, MEA, Fynd. “Techies Infotech brings the regional expertise and implementation depth required to translate this vision into tangible, long-term value. Together, we will deliver scalable unified commerce platforms that drive operational efficiency and accelerate market readiness.”

This partnership represents a key milestone in Fynd’s partner ecosystem strategy, combining state-of-the-art commerce infrastructure with local implementation expertise. With Techies Infotech managing enterprise relationships across the GCC, retailers will benefit from reduced operational overhead, improved fulfillment efficiency, and accelerated time-to-market.