Sultan bin Ahmed Al Qasimi tours Innovations at IGCF Government Communication Showcase

Photo : Sharjah Govt Media Bureau

His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council (SMC), visited the 13th edition of the International Government Communication Forum (IGCF 2024) held at Expo Centre Sharjah. The event, organized by the Sharjah Government Media Bureau (SGMB) under the theme "Agile Governments... Innovative Communication," gathered leaders and experts to discuss advancements and best practices in government communication.

During his tour of the two-day forum, Sheikh Sultan bin Ahmed Al Qasimi explored various pavilions and was briefed on the forum's diverse activities and workshops. These sessions showcased cutting-edge methods for effective government communication, addressing future challenges and offering insights valuable to a broad audience.

The Deputy Ruler visited multiple pavilions representing media organizations, government entities, and private sector companies. Each pavilion highlighted its contributions through seminars, lectures, and workshops designed to enhance global communication strategies. The exhibits demonstrated innovative approaches to improving government communication and fostering engagement.

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One of the significant highlights of the visit was the official launch of the "Influencer Room" initiative by Sharjah Media City (Shams). This program aims to develop influencers and integrate them into the social media landscape through targeted training workshops. The initiative seeks to empower influencers with the skills needed to provide promotional services to companies and organizations, focusing on nurturing young talents and creatives across social media platforms.

The IGCF agenda centered around five key themes:

1. The Impact of Government Communication on Economic Resilience
2. Communication and Adventure Tourism to Boost the Tourism Economy
3. The Role of Effective Communication in Attracting Talent as a Key National Asset
4. The Future of Government Communication in a Virtual World
5. Communication and Multidimensional Personal Interaction

The forum underscored the importance of innovative communication as governments worldwide strive for resilient governance and explore future opportunities. By leveraging technological solutions, the IGCF aims to support global efforts in addressing shared challenges, advancing sustainable development, and enhancing economic resilience, food security, and environmental sustainability.

Accompanying Sheikh Sultan bin Ahmed Al Qasimi on his tour were HE Mohammed Hassan Khalaf, Director General of the Sharjah Broadcasting Authority; HE Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau; HE Hassan Yaqoub Al Mansouri, Secretary-General of the Sharjah Media Council; and several representatives from local, regional, and international media outlets.