Google Rolls Out AI Mode Search Across UAE And MENA Region

Google has officially announced the rollout of its most advanced AI search experience, called AI Mode, in English across the Middle East and North Africa (MENA) region. For residents in the United Arab Emirates (UAE), this feature is expected to become available gradually over the next few days. AI Mode promises to make searching the web much smarter, faster, and more interactive than ever before.

What Is Google’s AI Mode?

AI Mode is a new way to search using Google. Unlike traditional search, which often gives you links to click through, AI Mode can understand more complex questions and provide answers that are clearer and more detailed.

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The feature is powered by a custom version of Google’s Gemini 2.5 model, one of the latest and most advanced AI systems developed by the company. Gemini 2.5 is designed to handle questions that are multi-part or require deep understanding, which previously would have needed users to perform multiple searches to find the right information.

How AI Mode Can Help Users in the UAE

For people living in the UAE, AI Mode could make everyday tasks easier. For example, users can:

• Compare the latest smartphones and find the best deals quickly.

• Plan a road trip across the Emirates, including routes, places to visit, and attractions.

• Understand complex how-to guides, such as recipes, DIY projects, or tech tutorials.

Google also noted that early users of AI Mode are asking questions two to three times longer than normal searches, showing that people are ready to interact with search engines in a more natural and detailed way.

Multimodal Search: Text, Voice, and Image

One of the most exciting features of AI Mode is that it is truly multimodal, which means users can ask questions in three ways:

1. Text: Simply type your question into Google as usual.

2. Voice: Tap the microphone icon and speak your question instead of typing it.

3. Image: Upload a photo and ask questions about what is in the image.

For example, if someone sees a plant or gadget they like, they can take a photo and ask Google about it. The AI will recognize objects in the picture and provide detailed information. This makes searching much more interactive and easier for people who may not know the exact words to describe what they want.

How AI Mode Works Behind the Scenes

Google explained that AI Mode uses a “query fan-out” technique. This technique works by breaking a single question into multiple subtopics and searching them all at once.

This allows AI Mode to:

• Dive deeper into the web than a traditional search engine.

• Find highly relevant content that normal searches might miss.

• Provide a wider range of perspectives from different sources online.

Essentially, AI Mode acts like a smart assistant that can understand the question fully, research it quickly, and present an organized answer.

User Experience: Where You Can Find AI Mode

Once the feature is available, AI Mode will appear:

• As a tab on the Google Search results page

• In the Google app for Android and iOS

This means users can access AI Mode on both computers and mobile devices, making it convenient for everyday use.

Examples of How AI Mode Can Be Useful

Here are a few examples of real-life scenarios where AI Mode can help:

• Planning a Trip: Instead of searching separately for flights, hotels, and places to visit, users can ask AI Mode to plan a full itinerary.

• Shopping Comparisons: Users can compare prices, features, and reviews of products like smartphones, laptops, or cameras.

• Learning New Skills: Students or hobbyists can ask for step-by-step instructions for cooking, coding, or science experiments.

• Problem Solving: Users can get help with technical issues, such as fixing a computer error or understanding complex topics in school.

Google’s Goal with AI Mode

Google’s main goal with AI Mode is to make searching the web more natural and efficient. People no longer need to think about the exact keywords to type or search multiple websites to get the full answer.

With AI Mode, Google aims to offer more accurate results, faster answers, and better insights. It also encourages users to ask questions in longer, more conversational ways, making the search experience feel more like talking to a real expert.

The Future of Search in the UAE

The launch of AI Mode in the UAE is part of Google’s wider effort to expand its AI technologies across the MENA region. As more people start using AI Mode, Google expects:

• Improved search experiences across devices.

• More creative and detailed queries from users.

• Better integration of AI into everyday life, such as learning, shopping, and traveling.

This rollout is an important step in Google’s mission to bring advanced AI tools to more regions and make information easier to access for everyone.

Google’s AI Mode represents a major upgrade to search technology, offering people in the UAE a smarter, faster, and more interactive way to explore the web. By combining text, voice, and image-based queries with powerful AI technology, the feature is designed to simplify complex tasks, provide accurate information, and save users time.

As AI Mode becomes more widely available, it is likely to change the way people search, learn, and explore information online, making Google not just a search engine, but a personal assistant that understands questions in a natural and human-like way.

With this rollout, the UAE joins other regions benefiting from Google’s advanced AI capabilities, setting a new standard for intelligent search experiences in the Middle East and North Africa.

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