Dubai’s ‘Great Online Sale’ is back with up to 95% off on top brands

The much-awaited ‘Great Online Sale’ is making a comeback this year, offering massive discounts of up to 95% on top brands. Organised by the Dubai Festivals and Retail Establishment (DFRE), the popular online shopping festival will run from March 27 to March 30. This marks the third edition of the sale, and it promises even more savings and exciting deals than before.

Bigger and Better This Year

For the first time, the event will include an immersive virtual shopping experience, allowing shoppers to explore their favourite stores online. Through this new feature, customers can digitally browse through a variety of local and international brands across different categories such as fashion, electronics, beauty, home décor, and more.

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Amazing Deals and Cash Prizes

During the sale, shoppers can grab exclusive discount coupons and stand a chance to win fantastic cash rewards. The festival is giving away a grand prize of Dh 100,000 along with extra rewards of up to Dh 50,000.

Top Brands Participating

A wide range of popular brands are part of this year’s sale, including:

• Fashion and Footwear: Beverly Hills Polo Club, Dune London, Puma, Steve Madden, and Replay

• Electronics: Ecity, Emax, Jumbo, and noon

• Beauty and Lifestyle: Rituals, Nysaa, and Valencia Shoes

• Jewellery and Watches: Damas, Jawhara Jewellery, and The Watch House

• Home and Kids: Crate & Barrel, Home Centre, babyshop, and Carters

• Online Retailers: Amazon, Namshi, and 6th Street

Perfect Timing for Eid Shopping

Ahmed Al Khaja, CEO of DFRE, shared that the Great Online Sale is perfectly timed for the Eid shopping season, one of the busiest times of the year. He expressed excitement about the new virtual shopping experience, calling it a game-changer for Dubai’s retail sector. According to him, this digital-first approach will allow customers to shop from anywhere while enjoying incredible deals.

How to Join the Sale

To be part of the action, shoppers need to register on the Great Online Sale website starting March 27. This will give them access to the exclusive virtual shopping platform, where they can explore and shop from leading brands across multiple categories.

With unbeatable discounts, exciting prizes, and a brand-new digital experience, the Great Online Sale 2025 is set to offer shoppers in Dubai a thrilling and rewarding shopping experience.