Post by : Layla Badr
The Hero Dubai Desert Classic, one of the most respected golf tournaments in the world, has announced an exciting new project that looks beyond sports. The organizers have launched the Green Incubator Challenge, a global competition that invites people from all over the world to bring forward creative and practical solutions to fight the challenges of climate change in the events industry. This initiative, created in partnership with Deloitte, is not just about sports—it is about making a real difference in how events can become more eco-friendly and sustainable in the future.
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What Is the Green Incubator Challenge?
The Green Incubator Challenge is a worldwide call for entrepreneurs, start-ups, students, and companies to submit their best ideas for making sports and entertainment events more sustainable. These solutions can either be brand-new concepts or ready-to-use technologies that can be implemented straight away.
The goal of the challenge is simple but powerful: to find ideas that will reduce the negative effects of climate change, save resources, and make global events greener.
The organizers are not only looking for ideas on paper—they want solutions that can actually work in real life. The winning idea will be given the chance to be used at the 2027 DP World Tour and Rolex Series tournament, which is one of the most prestigious events in world golf.
Why This Challenge Matters
In recent years, the world has become more aware of the serious impacts of climate change. From rising global temperatures to water shortages, every industry is now facing pressure to adopt sustainable practices. Sports and entertainment events, which often bring together thousands of people, create a big impact on the environment through travel, energy use, waste, and more.
The Hero Dubai Desert Classic wants to show leadership by using its global platform to push for change. By inviting bright minds from every corner of the world, the challenge hopes to find new ways to make events more responsible and eco-friendly.
This is not only about golf—it is about inspiring the entire sports and entertainment sector to think differently.
Timeline of the Challenge
The challenge has been carefully planned with a clear timeline so that participants know what to expect.
Submission Phase: Ideas from around the world are currently being collected.
Shortlist Announcement: On 18th November 2025, the first shortlist of top entries will be announced.
Finalist Selection: On 19th December 2025, three finalists will be chosen.
Final Presentation: During the week of the 2026 Hero Dubai Desert Classic, these three finalists will present their solutions to a panel of expert judges.
This structured timeline ensures that the best ideas will be properly reviewed and given a platform in front of international experts.
Who Can Participate?
One of the most exciting parts of the Green Incubator Challenge is that it is open to everyone. You don’t need to be a large company or a professional inventor. As long as you have a creative, workable idea, you can take part.
Participants can include:
Entrepreneurs with innovative business models.
Start-ups that already work on sustainable technologies.
Students who are studying sustainability, technology, or design.
Companies with ready-to-use eco-friendly products or services.
This openness ensures that the challenge is inclusive and diverse, giving chances to both young dreamers and established businesses.
Areas of Focus
The challenge is expected to welcome ideas in many different areas. These might include:
Energy Efficiency: Solutions that help events reduce their electricity usage, such as solar-powered lighting or smart energy systems.
Water Conservation: Technologies that save water on golf courses, stadiums, or event venues.
Waste Management: New ways to recycle or cut down on plastic and other waste at large gatherings.
Transportation: Green travel solutions for fans, players, and staff, such as electric shuttles or carpool systems.
Food and Catering: Ideas for eco-friendly catering, like reducing food waste or using local produce.
Carbon Footprint Reduction: Innovative systems to measure and offset carbon emissions caused by events.
By allowing a wide scope, the organizers are encouraging participants to think broadly and bring in fresh, bold solutions.
About the Hero Dubai Desert Classic
The Hero Dubai Desert Classic is not just a golf tournament—it is known worldwide as one of the flagship events on the DP World Tour. Over the years, it has attracted legendary golfers, global sponsors, and thousands of fans. Now, with this Green Incubator Challenge, the tournament is adding another layer to its identity: being a leader in sustainability.
By connecting the world of golf with the world of sustainability, the organizers are setting an example for other sports events around the globe.
The Role of Judges
The three finalists in December 2025 will not only showcase their ideas but also present them to a panel of expert judges. These judges are likely to include sustainability leaders, event organizers, and industry professionals who understand both the practical needs of big events and the urgency of fighting climate change.
This gives participants the opportunity to present their innovations to a global audience of influencers and decision-makers.
The Prize: Real-World Implementation
Unlike many competitions that end with just a trophy or a cash reward, the Green Incubator Challenge offers something much more valuable: the chance to put the winning idea into action at a real-world international tournament in 2027.
This means the winner will not only gain recognition but also get the chance to prove their idea works on a large international stage. It’s an opportunity to show the world that sustainable innovations are not just theories but real solutions.
A Call for Innovation
The launch of this challenge sends a strong message: the time for talking about sustainability is over—now is the time for action. Events like the Hero Dubai Desert Classic bring together global attention, and by using this platform for good, the organizers are helping speed up progress toward a greener future.
For participants, this is a chance to be part of something bigger than just a competition. It is a chance to leave a mark on the future of sports and entertainment by making them more sustainable for generations to come.
The Green Incubator Challenge is expected to spark creativity worldwide. By 2027, when the winning idea is finally implemented at the DP World Tour and Rolex Series event, the organizers hope to set a new standard for sustainability in sports.
This could inspire other tournaments, festivals, and events to adopt similar practices. Over time, it could even become the norm for all major events to include sustainability as a core value, not just an extra effort.
The Hero Dubai Desert Classic’s Green Incubator Challenge, launched with Deloitte, is more than just a competition—it is a bold step toward building a future where sports and sustainability go hand in hand.
By inviting ideas from all corners of the globe, giving young and old innovators a platform, and offering the chance for real-world implementation, the challenge shows that the fight against climate change requires both global cooperation and local action.
From November 2025 to the final presentation in 2026, and finally to the grand showcase in 2027, this journey is set to make history not just in golf but in the wider events industry.
The message is clear: the future of sports is not only about winning trophies—it is also about winning the fight for our planet.
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