Anumol Denies Spending ₹16 Lakh on PR After Bigg Boss Win

Anchor and actor Anumol was crowned the winner of Bigg Boss Malayalam Season 7, taking home a grand prize of ₹42.5 lakh, along with a brand-new SUV and the coveted trophy. Her victory was celebrated widely by fans and viewers, but soon after her win, controversy arose regarding her campaign expenditure on public relations (PR) during the show. This exclusive report delves into the details of the claims, Anumol’s response, and the broader context of PR involvement in reality television.

Background: Anumol’s Journey and Bigg Boss Malayalam Season 7

Bigg Boss Malayalam is one of the most popular reality TV shows in Kerala, known for its high-stakes competition and intense interpersonal dynamics. Season 7 brought a fresh batch of contestants into the famous Bigg Boss house, with anchor and actor Anumol emerging as a fan favorite throughout the season.

Her success on the show was marked by her calm demeanor, strategic gameplay, and genuine connection with viewers, which ultimately led her to win the grand finale. Her victory was accompanied by a prize package that included ₹42.5 lakh in cash and a swanky new SUV, underscoring her popularity and triumph in the highly competitive environment.

The PR Spending Controversy: Claims and Context

Following her win, a significant rumor circulated regarding Anumol’s alleged expenditure on PR activities to boost her popularity during the show. Binny Sebastian, a fellow contestant on Bigg Boss Malayalam Season 7, made a startling claim during a morning task in October, alleging that Anumol had spent ₹16 lakh on PR support.

Binny stated, “Anumol has told me that she has a PR. She also told me she paid ₹16 lakh to them; she told me herself. She told me she paid ₹50,000 in advance and will pay the rest after leaving the show.” This assertion created a ripple effect among contestants and fans alike, sparking debates about fairness and the influence of PR in the show’s outcome.

Such claims raise questions about the role of external factors like PR campaigns in reality TV competitions, where viewer votes often play a decisive role. Contestants’ popularity can be swayed by media presence, social media engagement, and effective publicity strategies, leading to concerns about whether financial muscle influences results.

Anumol’s Response: Clarifying the Facts

In a recent interview after her victory, Anumol directly addressed these claims, providing clarity on the PR spending controversy. While she acknowledged having a PR team to support her during the show, she firmly denied the allegation of spending ₹16 lakh.

Anumol explained, “People are saying I won this title by spending ₹16 lakh on PR, that’s not true. I don’t have that kind of money.” She added that she was informed by insiders that all contestants typically engage some level of PR assistance during the show. To remain competitive, she too decided to approach a PR service provider.

The PR agency initially quoted her ₹15 lakh for their services. However, Anumol chose a much more affordable option priced at ₹1 lakh. She disclosed, “I paid ₹50,000 before the show and will pay the rest now that I won the title.”

She expressed surprise and frustration over the ₹16 lakh figure circulating in the media, stating she had no idea where such an inflated amount originated. Further, she commented, “If I had ₹15 or ₹16 lakh in hand to pay PR, I would not even participate in this show,” highlighting her modest financial means before participating.

The Role of PR in Reality TV Shows

Anumol’s admission of PR involvement is not unusual in the realm of reality television. Many contestants engage PR teams to maintain visibility, manage public perception, and interact with fans through social media platforms. Effective PR campaigns can influence voting patterns and build stronger fan bases, contributing to contestants’ success.

However, the extent of PR spending and its impact vary widely among contestants depending on their resources and strategies. The debate over fairness in competitions like Bigg Boss continues to be relevant, as viewers demand transparency and equal opportunity for all participants.

What This Means for Future Contestants and Viewers

Anumol’s candid clarification sheds light on the financial and strategic dimensions of reality TV participation. It underscores the fact that while PR assistance is common, extravagant spending is not always necessary or even feasible.

For viewers, this episode serves as a reminder to critically evaluate rumors and sensational claims about contestants. It also emphasizes the importance of recognizing genuine talent and personality over perceived financial influence.

For aspiring contestants, Anumol’s experience highlights that determination and authenticity can triumph, even with limited resources. PR can be a useful tool, but it is not a guaranteed ticket to victory.

Anchor and actor Anumol’s win on Bigg Boss Malayalam Season 7 is a testament to her appeal and strategy inside the Bigg Boss house. The controversy regarding her alleged ₹16 lakh PR spending has been firmly debunked by Anumol herself, who clarified she spent a modest ₹1 lakh on PR services.