The Baby Expo 2025 Concludes Successfully in Dubai

Post by : Elena Malik

The highly anticipated second edition of The Baby Expo, presented by Blaura, concluded on a high note this past weekend at the Dubai World Trade Centre. Held on May 16 and 17, the event welcomed thousands of visitors over two action-packed days filled with expert talks, exclusive product showcases, and family-focused experiences.

Spanning 14,000 square metres, the event brought together over 250 global brands, 100+ expert-led sessions, and a vibrant lineup of interactive zones tailored for new and expectant parents. The Baby Expo 2025 firmly cemented its status as the region’s largest and most influential event dedicated to maternity, baby, and toddler care.

“As part of The Baby Expo 2025, we’re not just showcasing products — we’re empowering parents with knowledge and confidence,” said Ruban Shanmugarajah, CEO of Babyshop, one of the event’s key partners. “This is a space where families feel supported and heard.”

Key Highlights:

• Three dedicated education stages:

• Aster Pharmacy Main Stage
• Blaura Expert Education Stage
• King’s Educational Stage: My Baby & Me

• Star-studded speaker line-up, including:

• Media personality Kris Fade
• Beauty mogul Joelle Mardinian
• Parenting influencers Nora & Khalid
• Content creators Chihab & Nour

• Top parenting experts such as:

• Julie Mallon, sleep consultant
• Amanda Jenner, UK’s potty training expert
• Founders of The Wise Parent, Sarah Raslan & Karen Abou Jaoude
• Hanan Ezzedin, founder of The Family Hub
• Rania Hussant, mindful parenting coach
• Nathalie Barsoumian, founder of Handprint Early Childhood Centre

The event also featured live demonstrations, exclusive product launches, and on-site-only discounts, making it a must-visit for families. Dedicated zones such as the Stroller Testing Track by Babyshop, Cybex Safety Zone, and Mumzworld Mumz Lounge provided hands-on experiences for attendees.

A special highlight of the event was the debut of the “NextGen: Industry Leaders Summit”, where top executives from the maternity, baby, and parenting sectors gathered to discuss innovation, market trends, and future opportunities.

On the evening of May 16, the Expo also celebrated the first-ever Mother, Baby & Child Awards, honouring excellence and innovation across parenting brands, wellness providers, and educational institutions.

Ashleigh Lloyd, Co-Founder of The Baby Expo, said:
"This year was bigger, better, and more impactful. From first-time parents to industry experts, we’ve seen a community come together to celebrate the journey of raising children with joy, wisdom, and confidence."

The event was supported by major sponsors including:
Title Sponsor: Blaura
Hospital Stage Sponsor: King’s College Hospital Dubai
Platinum Sponsor: Dabdub
Gold Sponsors: Stokke, Twins & Siblings, Medcare Hospitals
Parenting Partner: Babyshop
Main Stage Sponsor: Aster Pharmacy
Safety Partner: Cybex
Influencer Lounge Sponsor: Fisher Price
Mumz Lounge Partner: Mumzworld
Charity Partner: Dubai Cares

With its powerful blend of knowledge-sharing, brand experiences, and community connection, The Baby Expo 2025 has once again redefined what it means to support families in the region.

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