Parents, mark your calendars The Baby Expo returns to Dubai

Post by : Elena Malik

The region’s largest maternity, baby and toddler event returns to Dubai World Trade Centre for its second edition on May 16-17 2025 
Spanning over 14,000 sqm, the event will host more than 15,000 visitors, 250 world renowned brands and 100+ expert speakers

United Arab Emirates, Dubai: The countdown is on for The Baby Expo 2025 presented by Blaura which returns for its much-anticipated second edition on May 16-17, 2025, at Dubai World Trade Centre.

This year's event arrives at a pivotal moment—with global forecasts predicting the baby products market will surge to an astonishing USD$ 217 billion by 2030. Modern parents are invited to explore a world of expert guidance and innovative solutions, making it the ultimate destination to navigate today’s abundant choices within the maternity, baby and toddler space.

Spanning across more than 14,000 square metres, The Baby Expo is set to host over 15,000 attendees, more than 250 world renowned brands and 100+ expert speakers. In addition, the event will showcase several first-time regional product launches, reinforcing its status as the Middle East’s largest exhibition for baby and parenting essentials. 

With exhibitors from 44 countries, including dedicated pavilions from Spain, China, Korea, Italy, and Turkey, the expo offers parents access to the world’s most trusted brands & services including Blaura, Stokke, Cybex, Baby Brezza, Nanit, Tommee Tippee, Doona, Lansinoh and Maxi Cosi. 

Along with this diverse selection of baby and parenting essentials, new and expectant parents will have the opportunity to take advantage of exclusive event-only discounts, relax in dedicated mum & baby chill out zones and enjoy entertainment for all the family. Visitors can also attend expert-led education with sessions addressing every stage of early childhood development from newborn care and sleep routines to feeding options, pregnancy and post-partum wellness and positive parenting techniques. 

Ashleigh Lloyd, Co-Founder of The Baby Expo said: "We’re excited to bring The Baby Expo back for its second edition, expanding on all the knowledge and networking opportunities that made our debut such a success. This year, we have twice the number of brands and double the space, ensuring parents can benefit from the very best products & services, valuable insights, live demonstrations and expert-led panels.  Our goal is to provide a one-stop-shop for everything maternity, baby and toddler related whilst providing guidance and support throughout undoubtedly the most rewarding yet challenging journey of parenting."

This year’s edition of The Baby Expo will be presented by Blaura Wellness Centre – a state-of-the-art holistic wellness sanctuary for women, children and families from all walks of life. Blending world-class expertise with a nurturing, luxurious environment, Blaura – set to open in summer 2025, will redefine family wellness in Dubai. 
Sahar Zarringhalam, Founder of Blaura Wellness Centre, said “Blaura is more than just a wellness centre; it’s the realisation of a dream to uplift and unite women and children on their journey of wellbeing. My vision is for every mother to feel seen and supported, and for every child to flourish in an environment filled with love, learning, and hope.

“As the Title Sponsor of The Baby Expo 2025, Blaura proudly champions a shared mission to empower and educate families. This partnership reinforces our commitment to holistic wellness and community support, reflecting our belief that every woman and family deserves the knowledge and resources to thrive. Blaura’s dedication to providing cutting-edge wellness insights and fostering a community of support align with The Baby Expo’s vision by curating engaging educational experiences that inspire and inform.”

This year’s event will feature some of the region’s most loved parenting experts and specialists, such as Julie Mallon, Dubai’s go-to sleep consultant from Nurture 2 Sleep; Amanda Jenner, the UK’s leading potty training expert and founder of My Carry Potty; Sarah Raslan and Karen Abou Jaoude co-founders of The Wise Parent platform known for empowering modern mums; Hanan Ezzedin, Founder of The Family Hub, Rania Hussant, Mindful Parent Educator & Life Coach and Nathalie Barsoumian, Founder & principal of Handprint Early Childhood Centre. With many more voices joining the line-up, parents can look forward to expert advice, real stories, and fresh perspectives covering every stage of the parenting journey.

New for 2025, The Baby Expo will introduce the NextGen: Industry Leaders Summit, a full-day agenda taking place on Friday 16th May, bringing together influential leaders and decision-makers from the baby and children’s retail industry. The summit will provide a premium platform to explore emerging trends, share insights, and foster collaboration.   

This year’s event will also feature The Main Stage with the Mumpreneur collective and a host of celebrity interviews presented by Kris Fade, as well as an Expert Education stage dedicated to providing advice and support from the region’s leading experts, alongside a dedicated Mother & Baby Relaxation Lounge where mums can unwind and take advantage of pampering sessions.

Kris Fade, entrepreneur, media personality, Co-founder and host of Baby Expo said: “I’m very excited to host the second edition of The Baby Expo and offer the chance to parents to discover the latest and most innovative baby, toddler and maternity products and services from around the world. We’re also bringing together top parenting experts who will reveal fresh insights and scientific breakthroughs, empowering you to navigate your parenting journey with confidence and raise happy, thriving kids.”

King’s College Hospital Dubai returns with leading medical professionals discussing key maternal and infant health topics, and new for 2025, Cybex introduces a Safety Zone focused on child road safety, complete with live demonstrations and travel solutions.

In the lead-up to its 2025 edition, Baby Expo, in collaboration with title sponsor Blaura, hosted a special Mommy Wellness Morning at Kempinski Hotel and Residences, The Palm. This exclusive gathering offered mothers a rejuvenating experience with bonding activities, expert sessions on women's health, and relaxation practices, setting the tone for the enriching experiences to come at the main event.

As the region's leading parenting event, The Baby Expo unites parents, global brands, and industry leaders, offering an immersive platform where families can explore the very best in products, services, and expert insights to make informed decisions for their children’s safety and well-being.

The Baby Expo’s second edition is supported by an esteemed roster of sponsors, including Blaura as the Title Sponsor, King’s College Hospital London as Hospital Stage Sponsor, Dabdub as Platinum Sponsor, Stokke and Twins & Siblings as Gold Sponsors, Cybex as Safety Partner and Fisher Price as Influencer Lounge Sponsor. Additional partners for this year’s event include Qidz as App Partner,  Virgin Megastore as Ticket Partner and The Family Hub as Community Partner—cementing its status as the region’s premier parenting event.

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