Ahmed bin Saeed Witnesses DIEZ's Tradeling Signing Deal to Acquire Axiom

Photo: Dubai Government Media Office 

In a major development, Tradeling, the leading B2B e-commerce platform in the MENA region, has signed an agreement to acquire the distribution business of Axiom Telecom. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), attended the signing of this landmark deal, making it a historic transaction that further strengthens Dubai’s position as a global trade and technology hub.

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Tradeling Holding, a subsidiary of DIEZ, is set to take over Axiom Telecom’s key distribution businesses under A&T Holding FZCO. This includes Axiom Distribution FZCO in the UAE, which specialises in distributing technology products and managing retail stores for top mobile handset brands. It also includes Axiom International Distribution FZCO, which handles free zone technology distribution and international exports, and Axiom Telecom Saudi Arabia Co, which serves the Saudi market and other global clients. These businesses are expected to help Tradeling significantly expand its operations and strengthen its foothold in the technology distribution industry.

Tradeling, headquartered in Dubai Airport Freezone (DAFZ), has seen remarkable growth in recent years. With over 50,000 customers, it has quadrupled its order volumes since 2023. In 2024, the company successfully shipped 3.3 million units and is on track to exceed 3.5 million units by the end of the year. This acquisition positions Tradeling to achieve more than AED 2 billion annual revenues, further solidifying its status as the region’s largest B2B e-commerce platform.

Commenting on the deal, His Excellency Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, emphasised that this acquisition is a significant step for Tradeling. He said, “This is a major milestone in Tradeling’s journey to transform the B2B e-commerce landscape in the Middle East. By combining Tradeling’s advanced digital capabilities with Axiom’s strong distribution network, we are creating a powerful business that will deliver immense value to regional companies.”

Dr. Al Zarooni also highlighted how the deal aligns with Dubai’s broader economic goals, particularly the Dubai Economic Agenda D33, which aims to double the size of the emirate’s economy by 2033. He added, “Tradeling’s focus on building an efficient and interconnected marketplace will significantly contribute to Dubai’s vision of becoming a global hub for trade, innovation, and digital commerce. This transaction will strengthen trade connectivity, improve the movement of goods and services, and enhance the overall business environment.”

Fahad AlBannai, CEO of Axiom Telecom, expressed pride in Axiom’s legacy and optimism about the future. “For more than 20 years, Axiom has been a trusted name in technology distribution across the GCC. This deal marks a new chapter where Tradeling can leverage Axiom’s infrastructure and expertise to enhance its offerings. We are thrilled to see our legacy continue as part of Tradeling’s ambitious growth strategy.”

Tradeling CEO Alastair Croker echoed this enthusiasm, stating, “The integration of Axiom Telecom’s distribution business will help us reshape technology distribution across the MENA region. This move enables us to provide better access to global brands while empowering businesses of all sizes to succeed in a highly competitive market. At Tradeling, our mission is to position Dubai as a leading hub for advanced trade and commerce while building a stronger, more connected ecosystem for businesses.”

This acquisition is not just about numbers; it reflects Tradeling’s commitment to offering comprehensive solutions in areas like marketplace services, distribution, warehousing, and logistics. By incorporating Axiom’s distribution expertise, Tradeling plans to expand its client base, strengthen supplier relationships, and drive innovation in the B2B ecosystem.

Ultimately, this deal sets a new standard for the B2B e-commerce and technology distribution industries in the region. With Tradeling and Axiom joining forces, businesses across the Middle East can expect enhanced access to products, improved market connectivity, and innovative solutions to meet their evolving needs. This transaction represents a critical step in Dubai’s ongoing efforts to solidify its position as a global leader in trade and innovation.