Abu Dhabi Pension Fund Partners with Aldar for Exclusive Discounts for Pensioners

Photo : Abu Dhabi Media Office

The Abu Dhabi Pension Fund (ADPF) has announced a strategic partnership with Aldar, the foremost real estate developer, investor, and manager in the UAE. This collaboration aims to provide pensioners and beneficiaries with exclusive discounts, rewards, and offers through Aldar’s loyalty platform, Darna. This initiative is part of ADPF’s ongoing commitment to enhance the financial sustainability and overall well-being of its members.

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Under the terms of the agreement, ADPF members will have access to a variety of benefits across Aldar’s extensive portfolio of brands and affiliated partners. The Darna platform is recognized for its flexibility and diverse offerings, enabling pensioners and beneficiaries to enjoy tailored discounts. Members will have the opportunity to accumulate points on everyday purchases, which can be redeemed for a range of personalized offers and services throughout Aldar’s network. The program allows users to exchange points for various benefits, including property purchases, maintenance bookings, school fee payments, shopping experiences, hotel stays, and beach visits, among others.

To access the Darna benefits, pensioners will receive a special activation code via SMS, enabling them to create their personal account on the Darna app, which can be downloaded from the Apple Store or Google Play. The app provides a comprehensive list of participating companies and outlets offering discounts, as well as options for accumulating points for additional rewards.

This partnership highlights ADPF’s dedication to enhancing the quality of life and well-being of pensioners through innovative programs. It also reflects the shared commitment of both ADPF and Aldar to deliver high-quality services that support the stability and comfort of pensioners and the broader Emirati community.

H.E. Khalaf Abdullah Al Hammadi, Director General of the Abu Dhabi Pension Fund, expressed enthusiasm for the collaboration, stating, “We are pleased to work with Aldar on this initiative, marking an important step in our ongoing efforts to improve the quality of life for our pensioners. Our aim is to provide the best possible services and benefits to our retirees, and this partnership will allow them to access exclusive discounts and offers across a wide range of services.”

Adel Abdulla Albreiki, Chief Executive Officer at Aldar Projects, also commented on the partnership, saying, “We are delighted to collaborate with the Abu Dhabi Pension Fund to offer exclusive rewards and benefits to pensioners. At Aldar, we are committed to addressing the needs of our communities by providing new experiences across various sectors, including real estate, retail, education, and hospitality. This partnership aligns with our objectives to make a positive contribution to our communities and support the Abu Dhabi economy.” 

This initiative aims to foster a sense of community and support for pensioners, ensuring they have access to resources that can improve their quality of life in various aspects.