Miral and ADMAF Unite to Bring Global Arts to Yas Island

Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, has entered a new cultural partnership with the Abu Dhabi Music & Arts Foundation (ADMAF), marking a significant step in expanding world-class artistic performances on Yas Island.

The agreement brings together two major players in entertainment and culture, with a shared goal of enriching Abu Dhabi’s creative landscape. Through this collaboration, Yas Island will host a wider range of artistic and musical performances, while also creating fresh opportunities to spotlight Emirati artists and support the growth of local musical talent.

Yas Island already hosts more than 200 international concerts, performances, and major family and sporting events each year. With ADMAF’s involvement, its cultural calendar is set to become even more diverse, adding high-quality artistic productions alongside large-scale entertainment experiences. This move strengthens Yas Island’s appeal as a year-round destination that balances leisure with meaningful cultural engagement.

The partnership also reflects Abu Dhabi’s broader focus on developing the creative economy. By combining Miral’s expertise in delivering large-scale visitor experiences with ADMAF’s long-standing role in nurturing arts and culture, the initiative is expected to help bridge entertainment and artistic expression in a way that is accessible to wider audiences.

ADMAF, known for organising the annual Abu Dhabi Festival and running year-round cultural programmes, has played a key role in promoting artistic excellence and cultural exchange across the UAE. Its collaboration with Miral extends this mission beyond traditional venues, bringing music and arts into high-profile destinations that attract both residents and international visitors.

Overall, the agreement signals a growing emphasis on culture as a core pillar of Abu Dhabi’s tourism and social development strategy, positioning Yas Island not only as a global leisure hub but also as a platform for creativity, talent development, and cultural connection.