Wellfit Launches Fifth Mega-Club at Dubai’s Sport Society

Dubai, UAE – Wellfit, part of the UAE’s largest fitness collective Formative, has unveiled its fifth flagship club at Sport Society, Dubai’s premier sports mall. Spanning 47,000 square feet—roughly the size of a football pitch—Wellfit Sport Society delivers a holistic fitness and wellness experience under one roof.

The new club features a comprehensive range of training facilities, including 48 cardio machines, 40 strength machines, 16 HIIT and power cardio machines, and six Olympic lifting platforms. Members can also access five specialized studios offering group classes in HIIT, cycling, MMA, yoga, and functional training, with over 200 weekly sessions led by expert coaches.

Wellfit Sport Society is an official HYROX-affiliated club, providing certified coaching, bespoke programmes, and exclusive member benefits for competitive athletes. Recovery and wellness are prioritized with two salt wall saunas, five cold plunges, a mobility zone, and dedicated stretching areas to optimize performance. The facility also features Hungry Wolves, an award-winning healthy dining restaurant designed to complement members’ fitness journeys.

Brandon Rowberry, CEO of Arada’s Fitness, Wellness and Medical division, said: “Sport Society is an iconic destination for our newest flagship. This launch underscores our dedication to fostering an active, healthy lifestyle across communities in the UAE, within an environment that combines world-class sports, retail, and dining.”

With this latest opening, Wellfit’s flagship network now spans five mega-clubs in the UAE, serving over 18,000 members across Jumeirah Village Circle, Meydan, Aljada (Sharjah), Dubai Marina, and Mirdif.