PPDS Unveils AI-Ready Philips Signage at ISE 2026 Barcelona

PPDS Unveils AI-Ready Philips Signage at ISE 2026 Barcelona

Post by : Bianca Qureshi

Nov. 27, 2025 5:39 p.m. 542

Amsterdam – PPDS, the exclusive global provider of Philips Professional Displays and solutions, is set to make a dynamic return to ISE 2026 in Barcelona, showcasing groundbreaking innovations across its portfolio. From 3–6 February at booth 3N500, PPDS will unveil its most advanced displays yet, with sustainability, partnerships, and artificial intelligence (AI) taking center stage.

Immersive and Interactive Experiences

Visitors to the Philips booth will explore the new “Picture This” theme, designed to stretch the boundaries of creativity and innovation. The booth will feature interactive zones for retail, education, corporate, food & beverage, transportation, public venues, and hospitality, with tailored solutions for control rooms and digital out-of-home (DOOH) applications. Guests will also have the opportunity to step into the exhibition themselves, engaging directly with AI-powered visual experiences.

Ron Cottaar, Director of Global Marketing at PPDS, said: “Following last year’s AI-powered art experiences, we’re taking interactivity to the next level. Visitors will become part of our story, exploring how AI can transform professional display applications.”

Future-Ready Product Launches

PPDS will debut its new AI-ready Philips Signage models, designed to deliver the processing power businesses need for today and tomorrow. The portfolio also includes next-generation professional TVs with ultra-slim designs, innovative form factors, and breakthrough features, providing clear display choices to suit diverse business needs.

Andrea Barbuti, Global Product Management Lead EMEA, added: “AI adoption is growing rapidly, and signage can play a key role in operational and strategic goals. Our new displays ensure businesses have the power and flexibility to harness AI effectively.”

LED Solutions Made Simple

PPDS will unveil an intuitive online platform to help architects, integrators, and businesses sort, select, and specify Philips LED solutions. Highlighted products include the Philips Unite 6000 Series All In One, and the Unite LED 5000 and 7000 Series panels, both indoor and outdoor.

Philips Wave and ProStore Innovations

The cloud-based Philips Wave ecosystem, first introduced at ISE 2023, will return with new evolutions and partnerships. Wave and its ProStore solution offer an efficient way for businesses to manage, monitor, and control display fleets while unlocking their full potential.

Commitment to Sustainability

PPDS will continue its focus on sustainability at ISE 2026, sponsoring the ISE Sustainability Hackathon for the second consecutive year. Sixty students will compete to develop innovative, real-world solutions over two days, culminating in a presentation and awards ceremony.

Sustainable solutions on display will include the EPEAT Climate+ Gold-rated Philips Signage 3000 Series EcoDesign, zero-power Philips Tableaux ePaper, and the Philips Unite LED 6000 Series All In One.

Enhanced Professional TV Experience

Visitors will get a first look at the next-generation Philips MediaSuite TV range, including the 6000 Series with Ambilight, the 7000 Series UltraSlim, and other Google (GMS) certified professional TVs. The range features Google Cast, Apple AirPlay compatibility, cloud gaming, and Netflix-ready functionality.

Engagement and Accessibility

PPDS maintains an open and welcoming approach, ensuring the booth is accessible to all visitors. Global management and sales teams from EMEA, APAC, and North America will provide live demonstrations, answer questions, and share insights. The Philips booth will also feature the return of PPDS’ popular coffee bar, offering the perfect environment to meet, relax, and network.

Jae O Choi Park, EMEA Commercial Head at PPDS, concluded: “ISE is one of the highlights of our calendar. We are thrilled to welcome partners, customers, and media to Philips Booth 3N500 and showcase the incredible innovations we’ve been developing.”

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