Fathers’ Endowment Campaign: 6 Easy Donation Channels to Support

The Fathers' Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, has introduced six easy ways for people and organizations to donate. This campaign is dedicated to honoring fathers and aims to create a fund to provide long-term healthcare to poor and needy people.

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The donations can be made through several simple channels:

1. Website Donations
   People can visit the official campaign website, Fathersfund.ae, to make donations. The website is open to individuals, businesses, and organizations from both inside and outside the UAE.

2. Call Center Donations
   Those who prefer to donate over the phone can contact the campaign's call center at the toll-free number 8004999. The center is open every day from 10 AM to 5 PM to assist with donations.

3. Bank Transfers
   For those who wish to make a direct bank transfer, donations can be sent to the campaign’s official Emirates Islamic Bank account. The account details are as follows: IBAN: AE020340003518492868201. Donations can be made in UAE dirhams.

4. SMS Donations
   It is also easy to donate by sending an SMS. You can send the word “Father” to the following numbers to donate:

   • To 1034 to donate AED 10
   • To 1035 to donate AED 50
   • To 1036 to donate AED 100
   • To 1038 to donate AED 500

5. DubaiNow App
   The campaign also allows donations through the DubaiNow app. Donors can find the campaign under the 'Donations' section, where they can easily contribute. The app is designed for people in the UAE to make digital donations.

6. Jood Platform
   Another way to donate is through Jood, Dubai’s community contributions platform (www.jood.ae). This platform lets individuals or organizations create special donation portfolios. It allows people to run mini-campaigns, encouraging others to donate, including friends, colleagues, and followers.

The Fathers’ Endowment campaign is operated by the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The goal is to honor fathers by enabling donations in their name. The campaign promotes values of respect, compassion, and community support while encouraging people to help provide healthcare to those who need it the most.

This initiative also strengthens the UAE’s reputation as a leader in charity and humanitarian efforts. The campaign highlights the UAE community's well-known values, such as generosity and global solidarity. It also helps establish the importance of charitable endowments and aims to create a movement where everyone works together to provide sustainable healthcare for those who are less fortunate.