Emirates Sets Record at ATM 2025, Secures 40+ Strategic Partnerships

Photo : Dubai Government Media Office

Emirates has wrapped up its busiest-ever participation at the Arabian Travel Market (ATM), an event where the airline made significant strides in the travel industry. During the four-day event, Emirates formed and strengthened nearly 40 partnerships, connecting with organizations in tourism, technology, cruise lines, airlines, and rail operators.

The airline’s stand was lively, attracting over 27,000 visitors. Attendees had the chance to explore Emirates’ wide range of offerings, including its new A350 Business Class seats, Premium Economy, and unique features like the Onboard Lounge and Shower Spa. The airline also showcased its sustainability efforts and initiatives for accessible travel.

Emirates had a packed agenda, including over 600 meetings with industry leaders, strategic networking, media sessions, and the airline’s first-ever series of travel trade workshops. The workshops were held to promote destinations, and over 350 travel partners from 15 countries participated. The airline also welcomed important figures from the UAE royal family, such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan.

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One of the key highlights of Emirates’ ATM presence was the signing of nearly 40 new partnerships aimed at boosting tourism growth. This was in line with the event's theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” Emirates partnered with tourism boards, ministries, and other organizations from 21 countries to promote unique destinations and attract more travelers. The airline focused on delivering new travel experiences and joint marketing activities targeting both consumers and trade partners.

The airline also expanded its cruise industry partnerships. Emirates worked with the Cruise Lines International Association (CLIA), struck an agreement with Hapag-Lloyd, and strengthened its relationship with MSC Cruises. These efforts will enhance Dubai’s position as a key cruise hub and improve cruise packages for passengers across Emirates' network.

In the airline industry, Emirates signed new agreements with two carriers—Kuwait Airways and Philippine Airlines. They are looking into opportunities for interline and codeshare agreements to make travel easier for customers. Emirates also officially launched a new codeshare partnership with Condor and began a new agreement with Air Seychelles.

Emirates also made sure to address the growing needs of different travel segments. The airline created new partnerships focused on the meetings and events industry, student travelers, and small to medium-sized businesses, offering exclusive benefits and better connectivity. Additionally, Emirates renewed its long-standing partnership with Huawei, aiming to introduce new digital innovations and expand its global presence.

In summary, Emirates’ presence at ATM 2025 was a big success, showcasing its global reach and its continuous efforts to enhance connectivity, build partnerships, and promote new travel experiences for customers worldwide.