Dubai Police Named World's Most Trusted Force with AED57.9 Billion Brand Value

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Dubai Police has been named the most trusted and respected police force in the world, according to a recent study by UK-based brand expert, Brand Finance. The force earned the highest global rank in the Institutional Brand Value Index, with a top score of 9.2 out of 10 and a rare AAA+ rating.

The study compared police forces from 10 countries and gathered feedback from over 8,000 people. It looked at public opinion about things like honesty, fairness, performance, and communication. Dubai Police scored higher than all other forces in every category.

Trusted by the People
Dubai Police stood out for how fairly they treat people, how committed and honest their officers are, and how safe the community feels. People also praised the police for being ethical, professional, and modern. They do well on social media, talk clearly with the public, and use smart technology to fight crime.

These high scores helped Dubai Police reach a brand value of AED57.9 billion ($15.8 billion). This adds to the UAE’s total national brand value of AED4.48 trillion ($1.2 trillion), showing how important the force is to the country’s global image.

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Support from UAE Leaders
Lieutenant General Abdulla Khalifa Al Marri, Chief of Dubai Police, thanked UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Dubai Ruler His Highness Sheikh Mohammed bin Rashid Al Maktoum for their continued support.

He said this award shows the strong trust people have in the UAE’s police and highlights the force’s hard work to keep everyone safe and improve quality of life. He also spoke about how Dubai Police has become a modern, smart, and sustainable force by using advanced technology and artificial intelligence.

Projects That Make a Difference
Lt. Gen. Al Marri shared some of the force’s key projects that helped boost its global reputation. These include Smart Police Stations (SPS), the UAE SWAT Challenge, community events, e-sports competitions, and the Esaad discount program.

“Dubai Police is more than just a law force. We’re helping build a safe and modern society,” he added.

Why It Matters
David Haigh, Chairman of Brand Finance, said the way people see public institutions affects their behavior. His team used past data about Dubai and the UAE’s reputation and added new research from 10 countries to understand Dubai Police’s role in boosting the country’s image in 2025.

He said the study’s results will help leaders plan better policies and make smarter decisions for the future.