Post by : Bianca Qureshi
Dubai is ready to welcome coffee professionals, enthusiasts, and global brands as the fifth edition of World of Coffee Dubai takes place from January 18–20, 2026, at Za’abeel Halls 1, 4, 5, and 6 of the Dubai World Trade Centre (DWTC). Over the past five years, the event has quadrupled in size, reflecting the UAE’s rapid rise as a hub for coffee trade, culture, and innovation in the Middle East.
Organized by DXB LIVE in collaboration with the Specialty Coffee Association (SCA), the event brings together producers, roasters, traders, and experts from across the globe. The 2026 edition is expected to feature 77% international exhibitors, highlighting Dubai’s growing reputation as a destination for the international coffee community.
The UAE coffee market, currently valued at over US
D 3.2 billion (AED 12 billion), is projected to grow 8.4% annually, reaching USD 4.5 billion (AED 16.5 billion) by 2029. Across the Middle East and North Africa (MENA), the market is set to exceed USD 11 billion (AED 40 billion) within the same period, driven by increasing demand for specialty coffee, premium blends, and innovative brewing techniques.
World of Coffee Dubai 2026 will showcase the most diverse and inclusive program yet, featuring:
Three national championships: UAE National Barista, Cup Tasters, and Roasting Championships.
Two coffee auctions across two days, offering rare and specialty beans from around the world.
Best Coffee Design Awards and Best New Product Competition, celebrating creativity and innovation.
Educational workshops and seminars, covering trends in coffee technology, sustainable practices, and business growth.
Participants will also experience cutting-edge roasting and brewing technologies, sustainable coffee solutions, and global coffee trends, making the exhibition a hub for knowledge exchange, networking, and business opportunities.
With coffee now being the second-largest traded commodity in the world after crude oil, the event underscores Dubai’s role as a global meeting point for coffee culture, commerce, and innovation. Attendees can explore the evolving trends shaping the specialty coffee sector, from bean selection and roasting precision to latte art and sustainability initiatives.
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