Daman named UAE’s best perceived health insurance brand by Brand Finance

Photo : Abu Dhabi Media Office

The National Health Insurance Company – Daman, a subsidiary of PureHealth Group, has been named the best perceived health insurance brand in the UAE, as reported in the UAE Healthcare 2024 study by Brand Finance. This recognition further solidifies Daman’s strong presence in the nation’s dynamic healthcare sector.

Daman has seen significant growth, with its membership base surpassing three million in 2024, underscoring its continued success and the trust of the UAE population. In earlier recognition, Brand Finance also ranked Daman as the fourth strongest brand in the UAE and the 10th strongest brand across the Middle East, regardless of industry.

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Khaled Ateeq Aldhaheri, the CEO of Daman, expressed his pride in the achievement, noting, “We are honored to receive this prestigious recognition, which acknowledges Daman as the best perceived health insurance brand in the country. We are proud to be heartily recommended by the UAE community.” He added, “This accolade is a reflection of Daman’s strategic vision of providing accessible, high-quality healthcare solutions, in line with our mission to cultivate a healthier community and support the vision of our leadership for a sustainable and thriving healthcare system.”

Aldhaheri also highlighted the team's dedication, noting that Daman’s ongoing innovations in health insurance are a direct result of their collective expertise and commitment. With the increase in membership from 2.8 million to more than three million members this year, Daman’s continued growth is a testament to the brand’s excellence and the trust that members place in the company. “We remain committed to sustaining this growth and delivering exceptional value to our members,” Aldhaheri stated.

The recognition by Brand Finance, a leading global consultancy in brand valuation, follows its comprehensive analysis of brand strength and financial value across industries. Daman's CEO was also recently ranked 16th in Forbes Middle East’s Top 100 Healthcare Leaders for 2024, a list recognizing the leaders driving innovation in the largest healthcare companies across the region.

Daman’s continued success and expansion reflect the company’s commitment to advancing healthcare in the UAE, ensuring that high-quality insurance services remain accessible to the community, and supporting the government’s long-term vision for a robust healthcare infrastructure.