Dakota Johnson Redefines Glamour in Valentino’s New Era

Hollywood actor Dakota Johnson has officially joined the Valentino family, marking a new chapter in the luxury label’s journey. The Fifty Shades of Grey star is the face of Valentino’s Cruise 2026 collection, unveiled under the creative direction of Alessandro Michele, who recently took over the brand’s creative reins.

In her first campaign for the fashion house, Johnson is seen lying on the floor in a red chiffon mini-dress valued at $9,900. The image, captured as part of Valentino’s “Nocturne” campaign, embodies a sense of cinematic intimacy and quiet glamour. The campaign caption, “Intimacy in frame,” sums up the theme — understated, yet visually powerful.

The striking red dress, designed in Valentino’s signature style, features an off-the-shoulder neckline, soft waist cutouts, and delicate knotted details, balancing structure with fluidity. Johnson completed the look with white patterned tights, blue heels, and a black Panthea handbag, while keeping her makeup minimal and her hair in soft waves.

The campaign, directed by Renell Medrano and photographed by Marili Andre, explores the surreal theme of dream and consciousness. Valentino described the collection as a journey through “a suspended threshold where sleep and wake become porous, where intimacy and anonymity coexist.”

Social media reactions were overwhelmingly positive, with fans praising Johnson’s effortless charm. “She makes red look calm,” commented one user, while another wrote, “No one does quiet luxury like Dakota.”

The ‘Nocturne’ campaign represents Valentino’s evolving identity under Michele’s leadership — poetic, introspective, and deeply rooted in cinematic storytelling.

With this collaboration, Dakota Johnson cements her status as a modern fashion muse, embodying the brand’s new vision of elegance, intimacy, and understated luxury.