TCL Partners with Arsenal, Names Bukayo Saka as Brand Ambassador

Dubai, UAE – 28 January 2026:

TCL, a global leader in consumer electronics and the world’s top Mini LED and ultra-large TV brand, is proud to announce Arsenal star Bukayo Saka as its latest Brand Ambassador. This marks a key milestone in TCL’s ongoing global partnership with Arsenal Football Club, where the brand serves as the Official Global Consumer Electronics Partner.

To celebrate this collaboration, TCL has unveiled the ‘Inspire Greatness, Together’ campaign, which highlights how football unites people across the world—both on and off the pitch. The campaign emphasizes that greatness is not only defined by what happens during matches, but also by the shared emotions, connections, and daily rituals that bring supporters together.

Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group, commented:
"We are thrilled to welcome Bukayo Saka as a TCL Brand Ambassador. Our partnership with Arsenal has been remarkable, and teaming up with someone as talented and respected as Saka is a natural next step. His dedication, humility, and authenticity perfectly reflect TCL’s values of hard work, meaningful connection, and long-term commitment."

The campaign builds upon TCL’s multi-year collaboration with Arsenal, encompassing both the Men’s and Women’s First Teams. Through this partnership, TCL continues to enhance the fan experience globally by integrating technology, storytelling, and immersive viewing opportunities—placing Bukayo Saka at the heart of the connection between the game and Arsenal’s worldwide supporter community.

‘Inspire Greatness, Together’ celebrates the communities that live and breathe football daily, bringing them closer through shared experiences. The campaign underscores that true greatness extends beyond the pitch, shaped by the moments fans and players share in their everyday lives.