SEHA, Planetree Partner to Enhance Person-Centred Care in Abu Dhabi

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SEHA, a subsidiary of PureHealth, has teamed up with Planetree, a leading authority in person-centred care, to elevate the patient experience using top global evidence-based standards. This partnership aims to establish Abu Dhabi as the MENA region’s premier healthcare hub by creating an exceptional patient experience.

This initiative aligns with the leadership’s vision for improving quality of life and underscores PureHealth’s dedication to patient-centred care during its Year of Patient Experience in 2024.

Through this collaboration, Planetree will assist SEHA in developing and implementing an evidence-based roadmap to enhance patient care, improve patient journeys, increase staff engagement, and boost patient satisfaction.

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SEHA’s Sheikh Khalifa Medical City (SKMC), one of the UAE's flagship tertiary hospitals, and Tawam Hospital in Al Ain will seek certification under Planetree’s programme. This programme formally recognises an organisation’s ability to embed and sustain person-centred care through cultural transformation. It includes empathy and compassion training for staff and the implementation of evidence-based practices to ensure an outstanding patient experience. Research shows that these practices lead to better health outcomes and higher quality of care for patients, as well as increased staff satisfaction, performance, and morale.

Saeed Al Kuwaiti, Group CEO of SEHA, stated: “Our patient-first approach is central to our success, and our commitment to setting the benchmark for patient experience distinguishes us. This agreement strengthens our reputation and elevates Abu Dhabi’s healthcare system. We will work with patients and their families to address the full spectrum of patient needs and preferences, ultimately delivering more effective, efficient, and equitable care in Abu Dhabi.”

Michael Giuliano, President of Planetree, added: “Planetree hospitals are renowned for humanising the care experience globally, built on high-performing individuals, teams, and organisations committed to the highest evidence-based standards of person-centred care. We are excited to support SEHA in positioning Abu Dhabi as a leading healthcare destination by applying our proven methodology for transforming organisational culture and enhancing person-centred care.”

Planetree, a non-profit organisation founded in 1978, partners with hospitals and care providers to improve the care experience for patients, families, staff, and the community.