Integrate Middle East 2024 Summit Explores AI Integration Impact on Pro AV Industry

Post by : Dr. Amrinder Pal Singh

Dubai, May 22, 2024: Integrate Middle East (IME), the premier exhibition for Pro Audio Visual and media technology, successfully concluded its second edition with the insightful IME Summit on day two. Organized by the Dubai World Trade Centre (DWTC), the three-day event aimed to foster essential learning and networking opportunities across the Pro AV integration value chain.

The IME Summit, featuring over 20 global thought leaders, focused on the transformative role of AI integration and advancements in the Pro AV sector. Discussions delved into topics such as 'The Role of AI in Music Production,' 'AI and Hybrid Pro AV in Immersive Storytelling,' 'Data Art, AI, and the Future of Visual Content,' and 'AI in Workplace Design and Built Environment.'

Throughout the Summit, industry experts highlighted the significant growth of AI in Pro AV and its impact on various workflows, processes, and businesses. Sessions were complemented by live musical performances and included panel discussions, keynotes, and fireside chats covering a range of topics such as projector mapping, workplace design, audio technology, signage for smart cities, digital out-of-home marketing, and rigging methods in the entertainment sector.

Pierre Carnet, Managing Director of MassiveMusic, moderated a panel discussion on 'The Role of AI in Music Production for Entertainment,' featuring speakers from Warner Music MENA, Mubert, and MORE UAE. The conversation explored AI's potential in generative music development and its implications for creators and brands.

The Summit provided a platform for enriching dialogues and partnerships, highlighting lucrative prospects for advancement across the MENA region. Projections from Data Bridge Market Research suggest a significant growth trajectory for the Middle East Pro AV market, expected to reach USD 22,705.90 million by 2030, with a compound annual growth rate (CAGR) of 6.9%.

Mark Peterson, Senior Principal at Shen Milsom & Wilke, emphasized the Summit's role in showcasing the revolutionary potential of Pro AV in the Middle East Market. He underscored the importance of AI in driving workplace transformation and innovation.

Co-located with CABSAT, Integrate ME 2024 showcased state-of-the-art Pro AV technology solutions, including digital signage, command and control room models, and innovations for entertainment, live events, and smart buildings.

Domien De Witte, VP Product at Barco, highlighted the significance of Integrate Middle East 2024 for their Entertainment division, unveiling triple product launches aimed at transforming immersive experiences and enhancing visual quality while reducing costs and energy consumption.

New initiatives for 2024 included an exclusive Brand Ambassador program, recognizing exceptional business leaders and fostering high-level discussions to strengthen the industry's evolution.

With AI integration emerging as a key facilitator of innovation, Integrate Middle East 2024 is expected to have drawn significant outcomes, welcoming 10,000 visitors and over 250 exhibiting companies from 75 countries.

For further information, please contact:

Orient Planet Group (OPG) Tel: +971 4 4562888 Email: media@orientplanet.com Website: www.orientplanet.com

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