Emirates Skywards 25th Anniversary: 25 Million Miles Giveaway

Emirates Skywards, the loyalty programme of Emirates Airlines, is celebrating its 25th anniversary by giving away 25 million Skywards miles to its 37 million members worldwide. The 25-day campaign, which began today, offers members the chance to win between 100,000 and 250,000 miles, with a grand prize of one million miles.

Members can participate by earning miles through Emirates flights, flydubai, or participating partners during the promotional period, which runs until October 20.

Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, said, “25 years! We are thrilled to celebrate such a monumental milestone. What better way to celebrate than to give back to our community with 25 days of nonstop surprises and offers?”

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As part of the celebrations, Emirates will unveil a commemorative silver livery on one of its aircraft, which will operate on global routes starting next month. The airline is also offering additional incentives during the 25-day campaign, including 50% bonus miles for Emirates and flydubai bookings, and 25% bonus miles for partner airline bookings, shopping, and dining activities. Special activities at Dubai International Airport in early October will feature interactive quizzes, complimentary lounge access, and free ice cream from Skywards-branded trucks.

Since its launch in 2000 with 76,000 members, Emirates Skywards has grown to more than 37 million members across 190 countries, adding around 78,000 new members weekly. The programme partners with over 100 companies and provides access to more than 1,400 flight destinations, 30,000 hotel properties, and 7,200 retail brands worldwide.

Dr Ben Khedher emphasized that the programme’s success comes from prioritizing members. “We continuously introduce personalised offerings to create valuable and memorable rewards for our members worldwide,” he said. Skywards recently won the title of ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025.

Skywards offers four membership tiers, each with exclusive privileges. Members can redeem miles for flights, upgrades, hotel stays, and major experiences, including global sporting events.

Members are encouraged to take part in the 25-day campaign before October 20 to maximise their rewards and enjoy the anniversary celebrations.