Ruth Kedar: Designer Behind Google’s Iconic Logo

Google is celebrating its 27th anniversary on September 27, 2025, honoring Ruth Kedar, the Brazilian-born designer who created its iconic logo. Kedar, an accomplished artist and Stanford University professor, was approached by Google founders Sergey Brin and Larry Page in the early days of the company to design a logo that would become globally recognizable.

Rather than opting for flashy graphics, Kedar focused on a simple logotype using the letters in "Google." She chose the Catull font for its blend of traditional elegance and modern precision, and incorporated primary colors to make the design memorable and playful—drawing inspiration from early childhood toys. Her work not only shaped Google’s visual identity but also inspired the creation of Google Doodles, now a beloved feature worldwide.

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Born in Campinas, São Paulo, Brazil, in 1955, Kedar moved with her family to Israel at age 15. She studied architecture there and later opened her own studio. After five years, she moved to the United States to pursue a Master’s in Design at Stanford University, where she first came to prominence through her work on Adobe’s promotional playing card deck, the Adobe Deck. Kedar subsequently became Art Director at Adobe and returned to Stanford as a Visiting Art Professor.

Her design philosophy emphasizes clarity, elegance, and timeless appeal. On Google’s 25th anniversary, Kedar shared that the use of primary colors in the logo symbolizes the basis of all colors, analogous to the search for information, reflecting the essence of Google’s mission.

Google continues to evolve its logo, but Kedar’s original design remains the foundation for all iterations over the past 27 years.

Ruth Kedar’s contribution to Google highlights the impact of thoughtful design in shaping global brands. As Google celebrates 27 years, her legacy in digital design remains celebrated worldwide.