Emirates Skywards 25M Miles Giveaway for 25th Anniversary

Dubai: Emirates Skywards is celebrating its 25th anniversary by giving away 25 million Skywards miles to its 37 million members worldwide in a 25-day campaign that began today. Members have the chance to win between 100,000 and 250,000 miles, with one grand prize winner receiving one million miles.

The promotion runs until October 20, and members can enter by earning miles through Emirates, flydubai, or participating partners during this period.

“25 years! We are thrilled to celebrate such a monumental milestone,” said Dr Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards. “What better way to celebrate than to give back to our community with 25 days of nonstop surprises and offers?”

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As part of the silver jubilee celebrations, Emirates will also unveil a commemorative aircraft livery in striking silver, which will fly across global destinations starting next month.

Additional offers during the campaign include 50% bonus miles for Emirates and flydubai bookings and 25% bonus miles for partner airline bookings, shopping, and dining activities. Early October will feature special activities at Dubai International Airport, including interactive quizzes, complimentary lounge access, and free ice cream from branded Skywards trucks.

Launched in 2000 with 76,000 members, Emirates Skywards has grown to over 37 million members from more than 190 countries, adding around 78,000 new enrollments weekly. The programme partners with over 100 companies, offering access to 1,400+ flight destinations, 30,000 hotel properties, and 7,200 retail brands.

“Our success stems from always placing members first,” added Dr Ben Khedher. “We continuously introduce personalised offerings to create valuable and memorable rewards for our members worldwide.”

The loyalty programme recently won the title of ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025. Skywards offers four membership tiers with exclusive privileges, allowing members to earn miles through various partners and redeem them for flights, upgrades, hotel stays, and major experiences including global sporting events.

Members are encouraged to take part before October 20 to benefit from the 25-day promotional activities and prizes.