FIX Dessert Chocolatier Expands with New Pop-Up at DXB Terminal 1

Dubai, United Arab Emirates — Building on the remarkable success of its boutique setup at Terminal 3 Concourse B, FIX Dessert Chocolatier is thrilled to announce the opening of a vibrant new pop-up store at Dubai Duty Free’s Terminal 1 Concourse D in Dubai International Airport. Now, travelers passing through both Terminal 1 and Terminal 3 can indulge in FIX’s signature range of luxurious chocolates, including the much-loved ‘Can’t Get Knafeh Of It’ bar, alongside an enticing selection of limited-edition seasonal exclusives.

This latest FIX pop-up has been thoughtfully crafted by Imagine FMCG in collaboration with Dubai Duty Free, designed not merely as a retail outlet but as an immersive and interactive chocolate experience. Visitors will be greeted by bright, candy-inspired colors, an eye-catching gallery wall showcasing a variety of chocolate creations, and the nostalgic, rich flavors that have made FIX a beloved brand.

Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, expressed her excitement about the expansion: “We’re incredibly proud to deepen our presence at Dubai International Airport. It’s heartwarming to see so many travelers discover FIX during their journeys, and we’re eager to welcome even more guests into our growing community.”

Sharon Beecham, Senior Vice President – Purchasing at Dubai Duty Free, shared her enthusiasm for the new addition: “Following the overwhelming response to FIX in Terminal 3, we are delighted to extend this partnership to Terminal 1. This new location allows us to offer more passengers the chance to enjoy one of Dubai’s most celebrated confectionery brands.”

Far from your average airport chocolates, FIX’s indulgent desserts consistently draw crowds, often outlasting lines at the boarding gates. Notably dubbed ‘The Original Dubai Chocolate,’ FIX leads the best-selling confectionery category across Dubai Duty Free. Travelers can now pick up the perfect Dubai souvenir, priced at AED 80, exclusively at DXB Terminal 1.