Post by : Elena Malik
Dubai, UAE, May 13, 2025: Three powerhouse events—CABSAT, Integrate Middle East (Integrate ME), and the inaugural SATExpo Middle East—kicked off today at the Dubai World Trade Centre (DWTC), bringing together global innovators across media, broadcast, satellite, and Pro AV sectors to shape the future of the digital world.
Taking place from May 13 to May 15, the 31st edition of CABSAT hosts over 700 leading brands from the media, technology, and entertainment industries. Dedicated international pavilions—including China, France, and Germany—are showcasing the latest advancements in broadcast and communication technology.
CABSAT 2025 features:
Content Congress: Bold discussions on AI’s ethical dimensions, AR/VR storytelling, and the $100B+ creator economy.
Co-Production Salon: A unique pitch platform connecting MENA content creators with top regional production houses, OTT platforms, TV networks, and content investors.
Studio City Tour: Exclusive behind-the-scenes experience featuring futuristic production technology, including the region’s only deep-water filming tank.
CABSAT TV & Podcast: Live interviews and expert commentary directly from the event floor.
Over 18,000 visitors are expected over the next three days, making this a key event to discover new trends, spark collaborations, and explore the evolving digital media landscape.
Panasonic, a cornerstone exhibitor, plays a vital role in powering this collaborative ecosystem. Carl Pocknell, Division Head & General Manager - System Solutions & Communications Division, said: “Panasonic is proud to return to CABSAT, reinforcing our commitment to innovation in entertainment and technology. As a leading exhibitor, we continue to deliver cutting-edge solutions that empower content creators and industry professionals to push creative boundaries. CABSAT serves as a strategic platform to showcase our latest advancements in Broadcast and Projector technology, fostering meaningful collaborations and shaping the future of the industry.”
Running alongside CABSAT, Integrate Middle East also opened its doors today, spotlighting Pro AV's transformative role across retail, entertainment, and enterprise. With 700+ brands, the event connects 10,000 Pro AV innovators and buyers with the booming MEASA market, showcasing digital signage, interactive displays, spatial audio, and live event tech.
Alison Pei, Commercial Manager at NEEWER, shared: “Integrate Middle East has rapidly become a key platform for innovation in the AV and media space. At NEEWER, we are excited to showcase our latest advancements in photography, live streaming, and video technology. Our ecosystem integrates social, commercial, and creative solutions for content creators.”
SATExpo 2025, making its debut today, features:
15 leading global SATCOM players, including E’shailsat, Intersputnik, and Eutelsat, engaging with over 8,000 professionals.
SATExpo Summit 2025, bringing together experts, industry leaders, and policymakers.
Highlights include a keynote by Prof. Dr. Klaus Schilling on pioneering satellite missions, and a Fireside Chat with Prof. Sherif Sedky of the African Space Agency.
ABS and Nilesat are among the regional champions emphasizing enhanced connectivity.
Rasha Shokr, Public Relations Director at Nilesat, said: “It is an honour for Nilesat to participate in SATExpo 2025, reaffirming our commitment to the cultural and technological legacy of Egypt, the Arab world, and Africa. We proudly provide DTH broadcasting, satellite broadband, and communication solutions throughout MENA.”
Shokr Further Noted: “Our satellite operations team drives this mission, delivering excellence through top-tier teleport services, gateway operations, and expert consultancy. We are committed to innovation, customer satisfaction, and empowering broadcasters across the region.”
As the digital ecosystem evolves, CABSAT 2025, Integrate Middle East, and SATExpo Middle East—running from May 13–15—promise to forge groundbreaking partnerships, challenge industry norms, and spark the next wave of innovation at DWTC.
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