Miral Launches Atheer: Yas Island’s New Creative Hub

Abu Dhabi – Miral has officially launched Atheer, a state-of-the-art hybrid communication and production platform aimed at transforming storytelling across Yas Island. The platform, inaugurated by Dr Mohamed Abdalla Al Zaabi, Group CEO of Miral, along with key board members, promises to set a new benchmark for content creation, innovation, and talent development in the UAE’s tourism and entertainment sector.

A New Era of Creativity and Innovation

Derived from the Arabic word for radiance, Atheer embodies Miral’s vision to deliver elevated and engaging content. The platform integrates advanced AI technologies and data analytics to craft compelling stories, enhance digital outreach, and ensure audience engagement across multiple channels. Designed as a space for collaboration, Atheer will host partnerships, creative projects, and workshops that spotlight emerging talent while fostering innovation.

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Driving Community and Tourism Growth

Located in the heart of Yas Island, Atheer is set to play a key role in amplifying Miral’s community engagement. The platform will facilitate networking events, webinars, live streaming, and interactive sessions, connecting content creators with key stakeholders. By showcasing Yas Island’s attractions and initiatives, Atheer also supports the broader goals of Abu Dhabi’s tourism growth and societal awareness, aligning with Miral’s CSR pillars, including environmental sustainability, social well-being, and animal welfare.

Empowering Storytelling and Partnerships

Atheer is more than a production space; it is a hub where creativity meets technology. Its dedicated team of professionals will drive content creation, ensuring that each narrative is both impactful and resonant with diverse audiences. The platform aims to highlight local and global stories, helping Yas Island reach wider audiences while providing a platform for aspiring storytellers to develop their skills.

With Atheer, Miral is not only redefining content creation but also positioning Yas Island as a dynamic destination for innovation, collaboration, and world-class experiences.