YouTube TV & NBCUniversal Seal Multi-Year Streaming Deal

YouTube TV has secured a significant multi-year agreement with NBCUniversal, ensuring that popular NBC shows, including Sunday Night Football and America’s Got Talent, will remain available on the platform. The deal ends tense negotiations that had raised the risk of potential blackouts for viewers.

Under the new agreement, YouTube TV will continue to offer NBCUniversal’s full range of networks, including NBC and CNBC, alongside access to the Peacock streaming service through its Primetime Channels marketplace. This allows subscribers to conveniently add third-party streaming services directly within the YouTube app.

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The deal also expands Peacock’s presence across Google platforms, including Google Play and Google TV, giving viewers multiple ways to access content in a seamless, integrated ecosystem.

YouTube TV has steadily grown its footprint in the US, now holding the largest share of TV viewing, surpassing streaming rivals such as Netflix and traditional media giants like Disney, according to Nielsen data. The platform’s combination of live TV channels and streaming integration continues to attract a wide audience seeking flexibility in how they watch content.

Earlier talks had stalled over carriage fees, prompting a short-term extension to avoid service interruptions for subscribers. The resolution strengthens YouTube TV’s position in the competitive pay-TV market and reinforces NBCUniversal’s reach across digital platforms.

This agreement highlights the evolving landscape of television, where streaming and traditional broadcasts increasingly coexist under unified services, offering viewers more choice and convenience than ever before.