Ajman Hosts Big Bad Wolf Book Fair with 250,000 Books

Ajman is all set to welcome book lovers as it hosts the Big Bad Wolf Book Fair for the first time. This world-famous exhibition is sponsored by the Department of Tourism Development in Ajman and will take place at the Ajman Youth Center from September 25 to October 5, 2025.

The fair promises a spectacular experience for readers of all ages, offering a vast collection of books at unbelievably low prices. With over 250,000 books available, visitors can enjoy discounts of up to 90%, and books are priced as low as AED 2, making it accessible for everyone.

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Event Details and Timings

The Big Bad Wolf Book Fair in Ajman will run for 11 days, starting from September 25 and continuing until October 5, 2025. The exhibition will be open daily from 10 am to 9 pm, ensuring plenty of time for families, students, and book enthusiasts to explore the wide range of titles on offer.

The entry to the exhibition is completely free, allowing everyone to enjoy this literary event without any cost. Whether you are a student, a professional, or a casual reader, the fair promises something for everyone.

Organizers and Support

This exhibition is organized in cooperation with the Government of Ajman and receives support from several key partners. Among them are:

• Sharjah Book Authority

• Office of Special Educational Affairs in Ajman

• Ajman Youth Center

Their combined efforts aim to promote literacy and encourage reading habits across the community.

The official announcement for the fair was made during a press conference held at the Ajman Youth Center, attended by representatives from the Ajman government, the Tourism Development Department, and a number of publishers.

Statements from Organizers

Mahmoud Khalil Al Hashemi, the Director General of the Tourism Development Department in Ajman, highlighted the importance of hosting this exhibition. He emphasized that this initiative reflects the emirate’s commitment to culture, knowledge, and education. He also stated that promoting reading in society is an important part of Ajman’s mission, ensuring that residents and visitors have access to valuable learning resources.

Andrew Yap, the founder of the Big Bad Wolf Book Fair, shared his vision for the initiative. He said that the main goal is to make reading accessible to everyone worldwide, stressing that books are not a luxury, but a right for every individual.

About Big Bad Wolf Book Fair

The Big Bad Wolf Book Fair began in 2009 with the aim of making books available to as many people as possible. Over the years, it has grown tremendously and now visits more than 50 cities across 17 countries. Its mission is to promote literacy and spread the culture of reading in communities everywhere it goes.

For Ajman, this event marks the 51st stop in the Middle East, giving the emirate a chance to host a global literary event. It offers a unique experience for book lovers, from children and students to adults and professionals.

Variety of Books on Display

The fair will feature a wide variety of books in multiple categories, including:

• Fiction – novels, thrillers, romance, and adventure stories

• Science and Technology – books for curious minds interested in science, computers, and innovation

• Children’s Books – picture books, storybooks, and educational books for young readers

• Self-Development and Learning – books on personal growth, motivation, and life skills

This extensive collection ensures that there is something for everyone, whether you are looking to enjoy a story, learn a new skill, or explore a new topic.

Accessibility and Affordability

One of the most remarkable aspects of the Big Bad Wolf Book Fair is its focus on making books affordable. By offering discounts of up to 90%, the fair allows families and students to buy books without worrying about cost. The lowest price starts at just AED 2, making it possible for even young readers to pick up a book and start their reading journey.

The fair’s free entry policy also ensures that the event is accessible to everyone. Families can explore the fair, participate in activities, and discover new books without paying an entry fee.

Promoting Reading Culture

Hosting the Big Bad Wolf Book Fair in Ajman is not just about selling books. It is a significant cultural initiative that reflects the emirate’s commitment to education and knowledge-sharing. By making books widely available and affordable, the event encourages a reading culture among children, students, and adults alike.

The fair also provides an opportunity for publishers to reach a larger audience and for local communities to engage in literary activities, discussions, and educational programs.

A Global Initiative

The Big Bad Wolf initiative has grown from a small exhibition into a global literary movement. Since its inception in 2009, it has become known for its massive discounts, extensive book collections, and focus on spreading literacy worldwide.

By reaching more than 50 cities in 17 countries, the fair has allowed millions of people to access books easily, promoting reading as an essential and enjoyable part of life. Ajman, as its latest stop, joins this international effort to bring knowledge and culture closer to the community.

The Big Bad Wolf Book Fair in Ajman promises to be an unmissable event for book lovers. With 250,000 books, discounts of up to 90%, prices starting at AED 2, and free entry, it is a perfect opportunity for families, students, and readers of all ages to enjoy the joy of reading.

From September 25 to October 5, 2025, the Ajman Youth Center will become a hub of learning, imagination, and cultural engagement. By hosting this exhibition, Ajman shows its dedication to promoting literacy, supporting culture, and making books accessible to everyone.

Whether you are interested in fiction, science, children’s books, or self-development, the Big Bad Wolf Book Fair offers something for everyone, encouraging the community to embrace reading as a lifelong habit.