Post by : Elena Malik
Photo : Abu Dhabi Media Office
ADNEC Group and the Department of Energy – Abu Dhabi (DoE) have formally declared their collaboration at a prestigious signing ceremony, marking a significant milestone in the organization of the upcoming International Desalination and Reuse Association (IDRA) World Congress. This partnership has appointed Capital 360 Event Experiences as the Professional Conference Organiser (PCO) for the esteemed event scheduled to take place at ADNEC Centre Abu Dhabi from December 8th to 12th, 2024.
Capital 360 Event Experiences, a division of ADNEC Group specializing in event services, assumes the role of PCO for the IDRA World Congress 2024. Working in tandem with ADNEC Group's venue and tourism clusters, they will oversee and manage the entire congress, ensuring a seamless experience for delegates and attendees. Under the theme "Addressing Water Scarcity," the congress aims to serve as a nexus for thought leadership and a platform for innovative solutions to combat global water scarcity and ensure sustainability.
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Hosted by the Department of Energy – Abu Dhabi, in collaboration with key governmental stakeholders, the IDRA World Congress 2024 will spotlight integrated water resource management, focusing on desalination and water reuse to meet the escalating global demand for water in alignment with the UN Sustainable Development Goal Number 6, "Water and Sanitation for All."
His Excellency Eng Ahmed Mohammed Al Rumaithi, Undersecretary of DoE, expressed pride in the strategic partnership between the DoE and ADNEC Group, emphasizing its role in enhancing the success of the global event hosted in Abu Dhabi. He highlighted Abu Dhabi's commitment to sustainable development, particularly in water conservation, citing initiatives such as the Mohamed bin Zayed Water Initiative and the adoption of low-carbon technologies in water desalination projects.
As a substantial portion of the global population still lacks access to safe water, sanitation, and handwashing facilities, the IDRA World Congress 2024 aims to explore new desalination and water reuse technologies as resilient solutions to meet rising water demand. The congress will identify sustainable water security options to address challenges posed by population growth, industrial requirements, and climate change.
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, emphasized the organization's commitment to supporting and promoting the business tourism sector and international events. He underscored the significance of hosting the IDRA World Congress in Abu Dhabi as part of ADNEC Group's efforts to diversify the national economy and showcase the emirate as a premier destination for investment across various sectors, especially sustainable development.
Spanning five days, the IDRA World Congress 2024 agenda will feature a comprehensive program, including technical sessions, plenary sessions, a leaders summit, a desalination hackathon, roundtable sessions, idra academy courses, plant tours, receptions, a gala dinner, and a closing luncheon with technical award presentations.
To ensure the event's success, ADNEC Venues operations team and venue management services will provide full support. With its expansive facilities, ADNEC Centre Abu Dhabi stands as the largest venue for exhibitions and conferences in the MENA region, offering an ideal setting for major international gatherings.
Capital 360 Event Experiences will leverage its resources, including design, audio-visual production, and stage management, to deliver the event seamlessly. Additionally, Capital Protocol will provide protocol services adhering to international standards, while Capital Catering will handle catering needs with award-winning chefs.
Hotel management services will be provided to attendees, offering easy access to ADNEC Group's portfolio of world-class hotels. Tourism 365, the tourism arm of ADNEC Group, will organize trips and excursions to showcase Abu Dhabi's attractions and hospitality to congress attendees.
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