Rising UAE Demand: Russian Plastic Surgery Sees 40% Surge

Dubai, UAE – January 19, 2026:

The United Arab Emirates has witnessed a remarkable 40% rise in demand for Russian plastic surgery among Arab patients in 2025, according to Dr. Dmitry Melnikov and his team at Fayy Health, Dubai’s leading destination for holistic health, beauty, and advanced aesthetic care.

Before relocating to Dubai, Dr. Melnikov and his team represented Russia’s largest plastic surgery center. In Russia, he heads the Institute of Plastic Surgery and Cosmetology, Europe’s largest facility for reconstructive and aesthetic surgery.

This surge reflects a growing preference among UAE and broader MENA-region patients for high-quality, world-class aesthetic procedures. Patients are increasingly drawn to advanced treatments offered by experienced Russian surgeons now practicing in Dubai.

Commenting on the trend, Dr. Dmitry Melnikov stated:
"The rising demand for our services reflects the growing trust and popularity of Russian plastic surgery in the UAE. Patients seek natural, high-quality results, and Dubai is now becoming a hub for top Russian surgical talent. Half of our patients opt for entirely new procedures, while the other half seek to refine or correct previous surgeries, highlighting both cosmetic enhancement and reconstructive needs."

Dr. Melnikov, licensed in Dubai since 2022, is recognized as one of the UAE’s leading plastic and reconstructive breast surgeons, featured in Tatler magazine’s top surgeon list. His patient roster includes some of Russia’s top influencers. He also serves as Vice Secretary of the International Society of Aesthetic Plastic Surgeons (ISAPS) and is an active member of the World Society of Reconstructive Microsurgery.

The Fayy Health team includes:

• Dr. Alexander Glushko, a nose and facial specialist with an MD and PhD, over a decade of experience, 100+ publications, and multiple patents. His surgical philosophy emphasizes Purpose, Balance, Safety, Approach, and Trust.

• Dr. Simon Ivanov, expert in facelifts, endoscopic facelifts, breast, and body surgeries.

• Dr. Anna Brodska, trained in Brazil, specializing in liposuction, fat grafting, and Brazilian Butt Lifts (BBL).

With this growing demand, Dubai is rapidly emerging as a regional hub for Russian-led aesthetic surgery, blending surgical precision, innovative techniques, and exceptional patient care.