Maxus Coral Acquires E-City to Expand Retail Footprint

Dubai, UAE – 5 November 2025: Maxus Coral, a leading UAE-based omnichannel distributor and retailer of technology with over 25 years of experience in serving partners across the Middle East and Southeast Asia, has announced the acquisition of E-City, a prominent electronics retail chain under Albatha Retail & Home Products.

E-City is a multi-brand, multi-product, and multi-service electronics retail concept, offering a diverse range of products from more than 100 leading brands, including consumer electronics, computers, telecommunication devices, and home appliances. The acquisition is set to bolster Maxus Coral’s retail presence and strengthen its position as a key player in the regional technology market.

Commenting on the acquisition, Sunil Chopra, Founder and Managing Director of Maxus Coral, stated:
"We’re thrilled to welcome E-City into the Maxus Coral family. This acquisition represents a major milestone in our growth journey, allowing us to expand our retail footprint and bring our expertise and innovation to further enhance the customer experience. We are committed to driving sustainable progress and value creation in the electronics retail sector."

Al Batha Group and Maxus Coral are collaborating closely to ensure a seamless transition, with minimal disruption to operations, employees, and customer services. The move reflects a shared vision of growth, innovation, and excellence in retail.