Salik Joins Forces with Liva to Provide Market-Leading Insurance Solutions

Photo : Dubai Government Media Office

Salik Company PJSC (Salik), the exclusive operator of toll gates in Dubai, has entered into a strategic partnership with Liva, a prominent multi-line insurer in the GCC. The collaboration is set to offer personalized insurance solutions tailored for drivers across the UAE. This partnership will bring forward a more streamlined and user-friendly motor insurance renewal process for Salik’s customers, focusing on convenience and efficiency.

Through this partnership, Salik plans to leverage its comprehensive database to provide value-added services to its customers. These services will include timely notifications to drivers, reminding them of important insurance renewal deadlines. The reminders will direct customers to a digital platform managed by Liva, allowing them to quickly and easily renew their motor insurance policies in just a few simple steps.

This partnership is a part of Salik's broader strategy to diversify its business and position itself as a global leader in sustainable mobility solutions. By building on its tolling business, Salik is actively seeking new revenue streams and opportunities. The collaboration with Liva is a step in this direction, aiming to integrate the latest technology and data-driven solutions to enhance the convenience of UAE road users.

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Ibrahim Haddad, CEO of Salik, expressed his enthusiasm for the partnership, stating, “We are excited to partner with Liva to deliver a seamless and convenient motor insurance renewal process. This initiative reflects our commitment to embracing digital progress and offering innovative solutions in Dubai. By combining Salik’s advanced technology with Liva’s top-tier insurance services, we aim to make insurance renewals timely and easy for all drivers in the UAE. This move is another important step in our strategy to diversify our services, boost ancillary revenue streams, and enhance the overall customer experience.”

Salik’s collaboration with Liva is designed to meet the growing demands of UAE motorists for a more integrated and efficient service experience. The companies will track and assess the performance of these services to ensure optimal customer satisfaction, financial results, and overall business growth. This initiative is also expected to help Salik expand its influence in the market and set new benchmarks for digital insurance services.

Martin Ruegg, Group CEO of Liva, also shared his excitement about the partnership, saying, “We are thrilled to work with Salik to offer tailored insurance solutions through a dedicated digital platform. This collaboration will allow UAE drivers to access high-quality motor insurance products while ensuring a hassle-free experience when it comes to claims. Our expert team will be there to support them throughout the process. At Liva, we aim to empower people by creating a strong insurance ecosystem and partnering with forward-thinking companies like Salik to help people navigate life’s challenges with confidence.”

The Salik-Liva partnership is expected to be a game-changer for both companies, providing new opportunities for growth while delivering a value-added service to their customers. The results of this collaboration will be closely monitored to optimize both customer experience and financial outcomes, benefitting both the companies and their shareholders.

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