Post by : Bianca Qureshi
Riyadh, Saudi Arabia – Koora Break, Saudi Arabia’s premier digital football media platform and partner of global football icon Rio Ferdinand, today unveiled the beta version of its live score mobile application, available in both Arabic and English. This launch marks a significant step in the company’s evolution from a leading content creator to a comprehensive digital football ecosystem.
Founded in 2022, Koora Break has revolutionized how fans worldwide consume, interact with, and experience football. Headquartered in Riyadh, the platform has grown to a team of over 60 professionals across Riyadh, London, Dubai, and Cairo, producing high-quality football storytelling that blends regional passion with global football culture.
Next-Generation App Experience
The Koora Break app is designed as a matchday companion for Arabic and English-speaking audiences. It provides a personalized, mobile-first experience with live scores, match updates, detailed player and club statistics, league tracking, and the ability to follow favorite teams. By combining content, data, and fan interaction in a single platform, the beta launch reflects Koora Break’s commitment to innovation in sports storytelling, driven by creativity, technology, and data insights.
Fan Engagement and Partnerships
Coinciding with the app launch, Koora Break has partnered with Globe Soccer to allow fans to vote for their favorite football content creators, reinforcing the platform’s fan-first approach and global presence. With a highly engaged audience of over 800 million monthly views across platforms, Koora Break reaches football enthusiasts in MENA, Europe, Asia, Africa, and the Americas. Its core demographic of 25–34-year-olds spends an average of 35 minutes daily on its content, highlighting strong audience loyalty.
Koora Break distributes premium content across Snapchat, TikTok, Instagram, X, its website, and now its mobile app, delivering live updates, news, analysis, highlights, shows, community discussions, and viral clips. The platform collaborates with global and regional leaders including Netflix (Saudi Pro League: Kick Off campaign), Saudi Airlines (Extra Time in-flight content), Dubai Globe Soccer Awards, Serie A (MENA), and football clubs such as Everton FC, Tottenham Hotspur, UD Almería, and Al-Ahli Club. These partnerships support Koora Break’s mission to unite the football community through authentic, fan-centered digital storytelling, contributing to Saudi Vision 2030 by advancing sports, media, and digital innovation.
Statements from Rio Ferdinand
“Koora Break was created to put the fan at the heart of the football experience through storytelling, access, and community,” said Rio Ferdinand, Koora Break partner. “Launching a bilingual live score app and enabling fan voting through Globe Soccer reflects the future of football: always-on, digital-first, and driven by the people who love the game.”
“The beta app is a strategic milestone, bringing live scores, statistics, and personalization into the Koora Break ecosystem,” Ferdinand added. “We are building a destination where fans don’t just watch football content—they live it.”
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