Post by : Sourav Sehgal
Photo: Dubai Government Media Office
Emirates Skywards Partners with HSBC Bank Middle East to Launch New Co-Branded Credit Cards in the UAE
Emirates Skywards has officially partnered with HSBC Bank Middle East to introduce new co-branded credit cards in the UAE. These cards will be available in two distinct versions: the Signature and the Infinite. The HSBC Emirates Skywards Credit Cards are set to provide over 2.3 million members in the UAE with enhanced opportunities to earn Skywards Miles on travel, lifestyle, and everyday expenditures, along with access to unique lifestyle experiences around the globe. Importantly, all Skywards Miles accumulated on the HSBC Credit Cards will remain valid for the lifetime of the card, offering added value to cardholders.
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The agreement to launch these new credit cards was signed in a ceremony attended by notable dignitaries, including His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group; Sir Mark Tucker, HSBC Group Chairman; and senior executives from both Emirates and HSBC.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about the partnership, stating, “Emirates is renowned for delivering exceptional value to its customers, and the HSBC Emirates Skywards Credit Cards are a natural extension of that promise. We are delighted to partner with one of the largest banking brands in the world. As two global powerhouses, we look forward to enhancing the co-branded experience for our members in the UAE.”
The HSBC Emirates Skywards Credit Cards will present customers with an excellent opportunity to maximize their Miles earnings. These Miles can be redeemed for a variety of rewards, including flight tickets with Emirates and partner airlines, flight upgrades, hospitality tickets for world-renowned sporting events, and many other exclusive benefits.
Reflecting on the partnership, Dinesh Sharma, Regional Head of Wealth and Personal Banking (WPB), EMEA, HSBC, noted, “The UAE has emerged as a global epicenter of travel and lifestyle. Its status as an international hub makes it an attractive destination for talented professionals from across the globe. HSBC’s customers are travel-oriented and ambitious individuals with international aspirations, who will undoubtedly benefit from our new partnership with the award-winning Emirates and flydubai loyalty program. The HSBC Emirates Skywards Visa Credit Cards serve as a passport for our customers to enjoy the myriad lifestyle and travel benefits that the UAE and the world have to offer, enriching their international journeys. HSBC is proud to play a role as an intermediary in this collaboration.”
The launch of these co-branded credit cards represents a significant advancement in the offerings available to Emirates Skywards members, enhancing their ability to earn and utilize Skywards Miles for travel and lifestyle experiences.
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