Dubai Empowers Creators with Health & Science Focus

Dubai is stepping up its efforts to shape a new generation of responsible digital storytellers. The Dubai Press Club (DPC), in partnership with Dubai Health, has wrapped up the second phase of the Dubai Content Creators Programme, a month-long initiative dedicated to enhancing health and science content creation.

Launched on 6 October, the programme brought together doctors, media experts, and digital creators under one platform to learn how to craft engaging, accurate, and meaningful content. The sessions aimed to equip participants with advanced media and communication skills that support public awareness and promote community wellbeing.

The initiative reflects Dubai’s growing vision to become a leading hub for credible Arabic digital content. Over several weeks, participants explored the latest trends in health communication, the role of AI in modern media, and practical strategies for building trusted online communities.

Medical professionals shared insights on responsible content creation, covering how to balance clinical expertise with social media storytelling. Sessions led by experts from TikTok, YouTube, and Dubai Media Inc. guided creators through key aspects of digital growth — from AI-powered production to audience engagement and content planning.

The training also featured hands-on workshops in video production and live streaming, empowering creators to deliver visually engaging, fact-based health messages. With support from leading media institutions such as Al Warsha, Blinx, and MediaCast, the programme blended creativity with credibility, setting a new benchmark for regional content standards.

The completion of this second phase marks another milestone in Dubai’s mission to nurture skilled creators capable of shaping a more informed, health-conscious society — one post, story, and reel at a time.