Daman Expands into P&C Insurance as Part of PureHealth Vision

Photo : Abu Dhabi Media Office

PureHealth has taken a big step by growing its insurance company, Daman. Before, Daman mainly focused on health insurance. But now, it is becoming a full-service insurance company. This means Daman will not only provide health insurance but also cover property and accident-related risks. This new area is called Property and Casualty (P&C) insurance, which is growing fast in the UAE.

As part of this change, Daman will now be legally called The National Insurance Company – Daman. This new name shows that the company is now offering more types of insurance to help people and businesses stay protected in different ways.
The goal behind this change is to help more people and companies across the UAE get the protection they need. Daman, which is already the top health insurance provider in the country, wants to make sure its services cover all parts of life—from health to homes, cars, and businesses. This matches PureHealth’s bigger plan to give full care and protection to everyone, all in one place.

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What the Leaders Said

Shaista Asif, the Group CEO of PureHealth, said that Daman’s change is part of a bigger plan. PureHealth wants to bring healthcare and insurance together so that people can get better services and long-term value. By adding Property and Casualty insurance, PureHealth is helping people manage different kinds of risks and building a stronger system that supports the country’s future goals.

His Excellency Khaled Binshaiban Almheiri, the Chairman of The National Insurance Company – Daman, also shared his thoughts. He said that for nearly 20 years, Daman has been the best in health insurance. Now, Daman is growing to offer more types of insurance while keeping the same trust, quality, and care that people already know. This new step helps protect people, businesses, and valuable things, which also supports the UAE’s goal of long-term well-being and economic strength.

Strong Service and Technology

Today, Daman gives health insurance to over three million people and works with more than 3,000 healthcare providers in the UAE. It uses smart systems to give fast and smooth service, such as quick claim approvals and support in many languages. These strong systems will also help Daman handle its new insurance services without losing its high-quality care.

Experts say that the Property and Casualty insurance market in the UAE will keep growing. It could reach up to $16.8 billion by 2031. Because of this, Daman will launch its new insurance products in steps, while continuing to offer the same health services its members rely on.

Still the Trusted Daman Brand

Even though the legal name is changing, the company will still use the well-known Daman brand. People who already have Daman health insurance will continue to get the same service without any changes. Daman was recently named the most trusted health insurance brand in the UAE, based on the 2024 Brand Finance report. This shows the company’s promise to always provide excellent service and help build a healthy and safe community.

Looking Ahead
With this big move, PureHealth is building something bigger than just an insurance company. It is working on a full care system that protects people from many types of risks. From keeping people healthy to protecting homes and businesses, Daman’s new services are here to support everyone at every stage of life.

This new chapter for Daman is not just about growth—it’s about making life safer, healthier, and better for all people living in the UAE.