Why McDonald's at the Stonestown mall in San Francisco had to close after thirty years of operation

Post by : Kanchan Chandel

Photo-KRON4

After 30 years of service, the McDonald’s located at the Stonestown Galleria shopping mall in San Francisco closed its doors on Sunday. The closure marked the end of an era for many loyal customers who frequented the establishment for their daily meals, whether it was an Egg McMuffin in the morning or a Happy Meal with their children after an afternoon of shopping at Stonestown.

A simple half-sheet of paper hung on the glass door of the restaurant on Winston Drive, expressed gratitude to its patrons: “We are thankful to have been part of your daily meal routine, either for an Egg McMuffin in the morning or a Happy Meal with the kids after an afternoon of shopping at Stonestown,” as reported by The San Francisco Chronicle.

The decision to close the 30-year-old chain was primarily driven by two significant factors: the high cost of rent and the newly established minimum wage of $20 per hour for fast-food employees in California, effective from April 1. Franchisee Scott Roderick cited these steep operational costs as unsustainable for the business.

California's state legislative assembly supported the new wage law, recognizing that over half a million employees in the fast food industry are not merely young people looking for part-time jobs but often family earners. This legislative move aimed to improve the standard of living for these workers. However, the law has had mixed reactions, particularly among franchise owners who claim that the increased wage costs have financially strained their businesses.

For instance, Alex Johnson, who owns 10 Auntie Anne’s Pretzels and Cinnabon locations in San Francisco, shared his struggles with the Associated Press regarding the new wage law. He noted that sales had slowed in 2024, leading him to lay off his office staff and rely on his parents for payroll and human resources assistance. Johnson explained that the wage increase would cost him approximately $470,000 annually. To manage these increased costs, he plans to raise prices at his stores by 5% to 15% and has halted hiring and expansion plans in California. “I try to do right by my employees. I pay them as much as I can. But this law is really hitting our operations hard,” Johnson said.

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The economic impact of the wage law has been significant across the state. The California Business and Industrial Alliance (CABIA) reported earlier this month that over 10,000 workers were sacked due to the state's minimum wage increase. CABIA President criticized Governor Gavin Newsom, stating, “California businesses have been under total attack and total assault for years. It’s just another law that puts businesses in further jeopardy.”

The new minimum wage law received support from the trade association representing fast-food franchise owners. Despite this support, many franchise owners have voiced concerns about the financial viability of their businesses under the new regulations. The law has indeed recognized the need to uplift the standard of living for fast-food workers, who often are not just teenagers working part-time but adults supporting families. However, the economic ramifications have led to tough decisions for business owners, including layoffs and price increases.

At the now-closed McDonald’s in Stonestown, a self-service ordering kiosk displayed at the restaurant on May 8, 2024, highlighted the changes fast-food chains have been undergoing. One month after California raised the minimum wage for fast food workers to $20 per hour, menu prices at some chain fast food restaurants surged by as much as 8%. The increased operational costs have necessitated price hikes, which in turn affect consumer behavior and sales volumes.

The Stonestown McDonald’s closure is a microcosm of the broader challenges faced by fast-food franchises in California. The combination of high rental costs and increased labor expenses has created a challenging business environment. While the intention behind the wage increase is to provide a living wage for workers, the immediate impact on small business owners and franchises has been profound.

Franchise owners like Scott Roderick and Alex Johnson are finding it increasingly difficult to balance fair wages with sustainable business operations. As they navigate these challenges, many are forced to make difficult decisions about pricing, staffing, and expansion plans.

The closure of the Stonestown McDonald’s also reflects broader economic trends in California, where businesses are grappling with a complex regulatory environment and rising operational costs. As businesses continue to adapt, the hope is that a balance can be struck that ensures fair wages for workers without compromising the viability of the businesses that employ them.

In conclusion, the closure of the McDonald’s at Stonestown Galleria after 30 years is a poignant reminder of the ongoing challenges faced by the fast-food industry in California. The interplay between labor laws, economic conditions, and business sustainability continues to shape the landscape, prompting businesses to adapt and find new ways to thrive in a changing environment.

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