Sania Mirza's inspired by Urban Company ad on women's success.

Sania Mirza's inspired by Urban Company ad on women's success.

Post by : Dr. Amrinder Pal Singh

March 2, 2024 2:57 p.m. 11841

Photo-India Today

Tennis icon Sania Mirza recently responded to an Urban Company advertisement titled 'Chhoti Soch,' which was shared on social media platforms. The ad conveyed a powerful message about women's empowerment and the challenges they face in society. Mirza, echoing the sentiments expressed in the ad, emphasized the importance of recognizing women's achievements based on their skills and contributions rather than societal expectations or appearances.

The ad, which runs for nearly four minutes, revolves around the story of a beautician who faces judgment and skepticism from her neighbors and younger brother after purchasing a car. Titled 'Chhoti Soch,' the advertisement captures a poignant conversation between the beautician and her brother, who initially hesitates to engage with her. However, he ultimately acknowledges her hard work and resilience after she articulates the challenges women face in society, particularly when they succeed and strive for progress.

Mirza, in her response to the ad, shared her own experiences of societal expectations and gender stereotypes. She recounted instances where her achievements in tennis, including being the first Indian woman to win a WTA title and reaching the top ranking in doubles, were overshadowed by inquiries about her personal life and marriage. Despite her remarkable success on the court, Mirza highlighted the tendency of society to focus on irrelevant factors rather than recognizing women for their talents and accomplishments.

Impressed by the thought-provoking message conveyed by the Urban Company ad, Mirza took to social media on March 1st to share her reflections. She underscored the need for a deeper conversation about societal attitudes towards women's success, emphasizing the importance of acknowledging and celebrating their achievements without being constrained by gender stereotypes or societal expectations.

The overarching message of the Urban Company ad, as endorsed by Mirza, is a call for societal change and recognition of women's contributions and achievements. It challenges prevailing norms and biases, advocating for a shift towards a more inclusive and supportive environment where women can thrive and be celebrated for their talents and hard work.

Sania Mirza's illustrious career in tennis, marked by numerous accolades and achievements, serves as a testament to her talent and dedication. As a former doubles world No. 1 and winner of six major titles, Mirza has consistently defied expectations and broken barriers in the world of sports. Her endorsement of the Urban Company ad reflects her commitment to empowering women and challenging societal norms, both on and off the tennis court.

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