Reliance Consumer Products launches Campa Cola in UAE with Agthia

Photo: Instagram/@officialcampa

Reliance Industries’ FMCG division, Reliance Consumer Products Limited (RCPL), has officially launched its famous Indian beverage brand, Campa, in the UAE at Gulfood 2025. This marks the brand's first appearance in the UAE market.

To bring Campa Cola to the UAE, RCPL has partnered with Agthia Group, a top food and beverage company in the region. This partnership shows RCPL’s strong commitment to growing its presence in the UAE, especially after it acquired Campa Cola in 2022 and reintroduced it in India in 2023.

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Alan Smith, CEO of Agthia, expressed excitement about the partnership. He said, “We are excited to work with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand holds a special place in many people's memories, and we believe it will appeal to the large Indian expatriate community here as well as local consumers. This collaboration strengthens Agthia’s wide range of beverages and shows our leadership in the region’s competitive market.”

Ketan Mody, COO of RCPL, shared the company’s long-term vision for Campa in the UAE. He said, “We’re thrilled to bring Campa, a beloved Indian brand that's been around for more than 50 years, into the UAE market. We're looking at the long-term, and we believe there’s a great opportunity for fast growth here.”

Mody also highlighted the nostalgic value of the brand, saying, “Campa has a timeless appeal, reminding people of good memories. It’s not just a drink – it’s a revival of tradition and a taste of India. It also speaks to today’s youth. We’re confident that it will create a fresh wave of fans across the UAE and spark nostalgia for Indian expats, helping them feel connected to their roots.”

The first Campa drinks to be introduced in the UAE will include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. These drinks will come in new packaging, and the prices will be competitive to attract a wide range of customers.