Partners Driving Dubai Fitness Challenge to Boost Community Health

Photo : Dubai Government Media Office

The 8th edition of the Dubai Fitness Challenge (DFC) is now happening, and it has received great support from many partners, showing the power of teamwork in this city-wide event.

The Dubai Fitness Challenge is a big project started by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai. His goal is to make people in Dubai healthier. The event inspires everyone who lives in Dubai, as well as visitors, to make fitness a daily habit. The Dubai Sports Council (DSC) and the Dubai Department of Economy and Tourism (DET) organize the event, with the help of big partners like DP World, Dubai Municipality, Mai Dubai, and Dubai's Roads and Transport Authority (RTA). Other companies like Sun and Sand Sports, Citi Mastercard, Emirates, and many others also help make the event successful.

Since the event started in 2017, the Dubai Fitness Challenge has grown a lot. Last year, more than 2.4 million people joined, and this year, even more people are expected to take part. Many fun events like the Dubai Ride and Dubai Run are bringing lots of people together, and these events are free. This year’s event will last for 30 days and has something for everyone. The goal is to help people not just get fitter, but also come together as a community and help each other become healthier. Dubai is working to become one of the most active cities in the world.

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His Excellency Saeed Hareb, the Secretary-General of the Dubai Sports Council, said, "The Dubai Fitness Challenge shows how active and committed Dubai is to health. Every year, more people join, and more companies help make this event even bigger."

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), added, "This is more than just an event. It’s a movement towards a healthier lifestyle. Thanks to His Highness's leadership, the challenge has grown into the biggest fitness event of its kind. We are making sure that everyone, no matter their age or background, can join in."

DP World’s Chief Communication Officer, Daniel van Otterdijk, said, “We are happy to be part of this challenge again. Our DP World Kite Beach 30x30 Fitness Village is welcoming thousands of visitors who want to exercise for 30 minutes every day for 30 days. We’re also looking forward to Dubai Ride, presented by DP World, where the cycling community can come together.”

Dubai Municipality is also a big supporter of the Dubai Fitness Challenge. Ahmed Ibrahim AlZarouni, Director of the Public Parks and Recreational Facilities Department, said, “We have created over 200 parks and recreational spaces in Dubai. These areas help people stay active, and we are proud to be part of DFC, offering events like Dubai Run and Dubai Ride.”

Mai Dubai is helping too. Abraham Kah, CEO of Mai Dubai, said, “We are happy to support the Dubai Fitness Challenge. As the top water brand in the city, we believe water and fitness go hand in hand. We encourage everyone to stay active and drink water.”

Private companies are also supporting the challenge. Khalid Al Jarwan, Vice President of Operations at Dubai Chambers, said, “At Dubai Chambers, we care about the health of our employees and the community. By supporting DFC, we want to encourage everyone to live a healthier life.”

For many brands, this challenge is a great way to inspire people to stay active. Mohammad A. Baker, Deputy Chairman of GMG, said, “We’re excited to help people get motivated to be more active. Sun & Sand Sports is supporting events at Kite Beach and Zabeel Park, where everyone can enjoy activities like volleyball and running.”

Jean-Daniel Boitel, Sports Director of Decathlon, said, “We want to make sports easy for everyone. We’re offering bike repairs and fitness equipment to encourage people to be active.”

Dubizzle, a popular local platform, is also part of the challenge. Haider Khan, CEO of Dubizzle, said, "We are proud to support DFC. It’s a great way to remind people to take care of their health and stay active."

Talabat, the well-known food delivery service, is also part of the challenge. Simonida Subotic, Vice President of Talabat UAE, said, "We want to help people make better food choices and stay active. We’re excited to be part of this healthy movement."

WHOOP, a company that helps people track their fitness, is also supporting the event. Stephan Muller, Director of Marketing at WHOOP, said, “We are excited to help people reach their fitness goals and be part of Dubai's effort to become one of the most active cities in the world.”

Shamal, the company behind Kite Beach, is also joining the challenge. Abdulla Binhabtoor, CEO of Shamal, said, “Kite Beach is a great place for people to be active, and we’re happy to help promote fitness.”

Wasl Properties is another big supporter. His Excellency Hesham Al Qassim, CEO of Wasl, said, “We are proud to support the Dubai Fitness Challenge. We want to inspire people to live healthier lives through the activities and events we’re supporting.”

Emarat, the gas station company, is also involved. Ali bin Zayed AlFalasi, Senior Vice President at Emarat, said, "We’re focused on encouraging health and wellness, and the Dubai Fitness Challenge is a great way to inspire everyone to stay active."

Mastercard and Citi are helping with the Dubai Run. Gina Petersen-Skyrme, Country Manager for Mastercard, said, "We’re excited to be part of Dubai Run and help make the city healthier. It’s a great way to encourage people to stay active."

The Dubai Fitness Challenge will continue until November 24th. There will be many events happening around the city. Whether it's the Dubai Run, Dubai Ride, or other activities, everyone is invited to take part and do 30 minutes of exercise every day. With the help of all these partners, Dubai is on its way to becoming one of the most active cities in the world.

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