Nothing Raises $200M to Boost AI in Smartphones and Devices

London, September 16, 2025 – London-based smartphone maker Nothing has successfully raised $200 million in a funding round led by the global investment firm Tiger Global. This funding comes as the company seeks to integrate artificial intelligence (AI) into its product lineup, including smartphones, audio devices, and smartwatches, and lay the foundation for future innovations in consumer technology. The funding values Nothing at $1.3 billion, marking a significant step forward for the European tech company in a market dominated by giants like Apple and Samsung.

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A New European Player in a Competitive Smartphone Market

The global smartphone industry is highly competitive, with Apple and Samsung leading the market. Only a few European companies, such as Fairphone and HMD Global, have been trying to carve out a niche against these major players. Nothing, however, has managed to attract attention and investment by focusing on innovative design, smart technology, and AI integration.

Founded in 2020 by Swedish tech entrepreneur Carl Pei, Nothing emerged after Pei left the popular smartphone company OnePlus. Pei envisioned a company that could challenge the status quo in consumer electronics by creating products that are simple, elegant, and technologically advanced.

From Earbuds to Smartphones: The Rise of Nothing

Nothing launched its first smartphone in 2022, which marked the beginning of the company’s journey into consumer technology. Following the smartphone launch, the company also introduced wireless earbuds and other audio products. Despite being a young company, Nothing has shipped millions of devices and crossed $1 billion in total sales, demonstrating its growing popularity among consumers.

The success of Nothing is attributed to innovative designs, strong marketing, and a clear focus on AI technology. Carl Pei, the founder, emphasized that for AI to reach its full potential, consumer hardware must also evolve, meaning that devices themselves must be designed to work seamlessly with AI technologies.

The Role of AI in Nothing’s Future

Carl Pei explained that Nothing is starting its AI integration with smartphones, audio products, and smartwatches. However, the company has bigger plans for the future. Pei stated that the company’s operating system and AI capabilities could eventually extend to smart glasses, humanoid robots, electric vehicles (EVs), and other advanced devices.

This shows that Nothing is not just thinking about the present smartphone market but is planning a long-term strategy to become a leader in consumer technology that uses AI across multiple devices.

Investors Show Confidence in Nothing

The $200 million funding round was led by Tiger Global, a well-known investment firm, highlighting strong confidence from investors in the company’s vision and growth. Existing shareholders also participated in the round, including:

• GV (formerly Google Ventures)

• Highland Europe

• EQT

• Latitude

• I2BF

• Tapestry

This continued support from existing investors indicates that the company has built trust and credibility in the technology and investment community.

It’s worth noting that Nothing had previously raised nearly $100 million in 2023, showing a pattern of steady growth and increasing interest from global investors.

A Vision Beyond Smartphones

Carl Pei’s vision for Nothing is ambitious. The company’s goal is to redefine consumer technology by making AI accessible and effective through devices that people use every day. Starting with smartphones, earbuds, and smartwatches, the company plans to expand into areas that were once considered futuristic, such as smart glasses, humanoid robots, and even electric vehicles.

By integrating AI into hardware, Nothing aims to create a seamless experience for users. This approach is different from companies that focus solely on software or services. Pei believes that hardware innovation must go hand-in-hand with AI development for technology to reach its full potential.

The Journey of a Young Company

Despite being just five years old, Nothing has already made remarkable progress in a highly competitive market. The company has managed to:

• Launch its first smartphone in 2022

• Introduce earbuds and audio devices

• Ship millions of products

• Achieve over $1 billion in total sales

These achievements demonstrate the company’s ability to compete with established global brands while maintaining a unique European identity.

What This Means for Consumers

For consumers, the funding and AI focus mean that Nothing’s future products are likely to be smarter, faster, and more connected. The integration of AI in devices could lead to better user experiences, smarter personal assistants, improved device performance, and new ways to interact with technology.

By focusing on design, technology, and AI, Nothing is positioning itself as a company that not only follows trends but also sets them, offering alternatives to the products offered by major players like Apple and Samsung.

Nothing’s $200 million funding round at a $1.3 billion valuation signals strong investor confidence in the company’s vision and strategy. Led by Tiger Global, with participation from other established investors, the funding will help Nothing expand its product lineup, enhance AI integration, and explore new technologies beyond smartphones.

Carl Pei’s ambitious vision for Nothing—starting with smartphones and moving towards smart glasses, humanoid robots, and EVs—reflects the company’s long-term goal of reshaping consumer technology with AI. For a company founded only five years ago, Nothing’s achievements so far are remarkable, and its future plans indicate that it could become a major player in the global tech landscape.

Nothing’s journey demonstrates how innovation, strategic funding, and clear vision can help a young company compete with established giants while paving the way for the next generation of AI-powered consumer technology.