Gulf Craft And Majesty Advance The European Strategy At The Cannes Yachting Festival

Dubai, UAE: Gulf Craft, one of the world’s leading yacht manufacturers, showcased a stronger focus on the European market during its press conference at the Cannes Yachting Festival 2025 (CYF). The company highlighted its recent achievements, including the Majesty 100 Terrace, the award-winning Majesty 120, and new investments in services and facilities to support yacht owners over the long term.

The Cannes Yachting Festival 2025, held from 9-14 September at Vieux Port and Port Canto, was Europe’s largest in-water boat show. This prestigious event marked the start of the European boating season and attracted serious buyers from across the world.

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Majesty 100 Terrace: A Revolutionary 30-Metre Yacht

Mohammed Hussein Alshaali, Chairman of Gulf Craft, said: “Twelve months after revealing the concept in Cannes, we now presented the finished Majesty 100 Terrace. This yacht brought a private owner’s bow-terrace to the 30-metre class, a feature usually reserved for yachts over 42 metres.”

The Majesty 100 Terrace was designed in collaboration with Phathom Studio, a Netherlands-based superyacht design house. It featured:

• Private bow terrace for the owner

• Fold-down cockpit balconies

• Full walk-around decks

• Five luxurious staterooms suitable for both family cruising and charter operations

This design brought indoor-outdoor living to a new level in the 100-foot class, offering comfort, elegance, and functionality for Mediterranean lifestyles. Visitors at the Cannes Festival could view this yacht at Stand SYE-131.

Majesty 120: Award-Winning Superyacht

The Majesty 120 was another highlight. This 37-metre tri-deck yacht had six cabins and was made entirely of composite materials. It was rare in its size range and offered both large internal volume and high operational efficiency.

The Majesty 120 had won prestigious awards, including:

• Best Naval Architecture

• Eco Award at the 2023 BOAT International Design & Innovation Awards

It demonstrated Gulf Craft’s commitment to combining luxury, performance, and environmentally conscious design.

European Market Expansion

Erwin Bamps, Group CEO of Gulf Craft, said: “Cannes Yachting Festival opened the European boat-show season and attracted serious buyers in one of the most iconic marinas of the Cote D’Azur. Gulf Craft has been present here consistently since 2010, competing and winning on Europe’s main stage.”

Over the past five years, Europe had contributed nearly a quarter of the Majesty line’s turnover. This success showed the brand’s appeal in Europe and justified continued investments in products and services.

Looking ahead, Gulf Craft planned to:

• Introduce Majesty 112 Terrace next year

• Launch the Nomad adventure yachting brand, starting with the Nomad 101

• Expand the presence of all Gulf Craft brands in Europe

These steps showed the company’s ambition to cater to European lifestyles, focusing on indoor-outdoor living, luxury comfort, and excellent performance at sea.

New Service and Manufacturing Facilities

Alongside yachts, Gulf Craft previewed its upcoming Superyacht Service Centre (SYSC) in the UAE. This facility was intended to become a regional hub, offering:

• Complete yacht refit and repair services

• Lifecycle support for owners

• Maintenance and technical upgrades

Additionally, Gulf Craft was expanding operations in the Maldives, with the Gulf Lagoon maritime hub featuring new manufacturing facilities at its core. This strengthened its presence in the Indian Ocean region.

The company also responded to growing demand for power catamarans through SilverCAT, a new UAE factory that was under construction. This expansion would allow Gulf Craft to produce high-quality catamarans at larger volumes, meeting both recreational and commercial market needs.

Product Highlights at Cannes

Majesty 100 Terrace

The Majesty 100 Terrace was a 30-metre yacht that redefined comfort and luxury. Its bow-terrace was a unique feature in this class. The yacht included:

• Fold-down cockpit balconies for panoramic views

• Full walk-around decks for easy movement

• Five staterooms for families and charter guests

The yacht’s design supported Mediterranean living with a perfect blend of indoor and outdoor spaces, allowing owners to enjoy both sun and sea in comfort.

Majesty 120

The Majesty 120 was a 37-metre tri-deck yacht that excelled in performance, comfort, and environmental efficiency. Its key features included:

• Six spacious cabins for luxury living

• Exceptional internal volume for its size

• All-composite construction for light weight and efficiency

• Recognition for eco-friendly design and naval architecture

Leadership Perspective

Mohammed Hussein Alshaali and Erwin Bamps highlighted how Gulf Craft’s strategic investments in design, manufacturing, and service facilities positioned the company to serve the growing European and global markets.

Their vision included:

• Introducing more Gulf Craft brands to Europe

• Creating service hubs for long-term yacht maintenance

• Expanding catamaran production to meet rising global demand

These steps demonstrated the company’s commitment to innovation, quality, and customer satisfaction, ensuring Gulf Craft remained a leading name in the superyacht industry.

Gulf Craft’s European Journey

Since 2010, Gulf Craft had consistently participated in the Cannes Yachting Festival, despite being a non-European manufacturer. The festival helped the company establish a strong presence in Europe, attract serious buyers, and validate its products in a competitive market.

With Europe contributing nearly a quarter of Majesty turnover, Gulf Craft saw the region as a key growth area. Their approach combined luxury design, innovative features, and excellent operational efficiency to meet European buyers’ demands.

Future Plans

Gulf Craft aimed to expand further with new models and facilities:

• Majesty 112 Terrace: Next addition to the Majesty line for Europe

• Nomad 101: First yacht from the Nomad adventure brand

• SilverCAT catamarans: Production scaled up with new UAE factory

The company’s expansion into service hubs, manufacturing, and catamaran production showed a comprehensive strategy to serve global customers efficiently.

Gulf Craft’s presentation at the Cannes Yachting Festival 2025 highlighted its innovative yachts, European market strategy, and long-term service investments. With the Majesty 100 Terrace and Majesty 120 at the forefront, the company continued to lead in luxury, design, and performance.

Through new manufacturing hubs, superyacht service facilities, and the expansion of its product lineup, Gulf Craft positioned itself to meet the needs of yacht owners worldwide. Its focus on indoor-outdoor living, operational efficiency, and eco-friendly design ensured it remained a trusted name in the luxury yachting industry.