Meghan Markle Ventures into Rosé Wine Brand, Inspired by Brad Pitt's Success

Photo : Reuters

Meghan Markle is gearing up to launch a rosé wine under her American Riviera Orchard label, taking inspiration from Brad Pitt's successful venture with Miraval rosé. This new business endeavor marks her foray into the competitive world of celebrity-endorsed beverages, following hints about other potential products such as raspberry and strawberry jam pots and dog biscuits under the same brand.

Since stepping back from royal duties in 2020 and relocating to the US, Meghan and Prince Harry have diversified their interests, including Prince Harry's upcoming memoir and their Netflix documentary series. Now, Meghan's focus on rosé wine underscores a strategic move to capitalize on a trend popular among celebrities entering the wine market.

According to reports from The Daily Mail, launching a wine brand makes commercial sense as Meghan's inaugural product. The decision aligns with a growing trend where celebrities like Cameron Diaz, George Clooney, and Kylie Minogue have found success in the wine industry, leveraging their fame to appeal to broad consumer demographics.

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Lucie Green, a branding expert, highlighted the appeal of rosé wine as a segment that combines lifestyle and consumer appeal, rather than targeting only connoisseurs. This positioning fits well with Meghan's vision for American Riviera Orchard, aiming to create a lifestyle brand that resonates with modern consumers.

While details about the official launch and marketing strategy remain undisclosed, experts speculate on potential investment strategies and consumer engagement tactics. Given the direct-to-consumer model likely favored by Meghan, significant investment in marketing and consumer outreach is anticipated to build brand awareness and drive sales.

Pitt's Miraval rosé serves as a benchmark in the industry, known for its quality and popularity, retailing for approximately £25 in supermarkets. Meghan's entry into this competitive market signals her ambition to carve out a niche in the beverage industry while expanding the American Riviera Orchard brand beyond initial product offerings.

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