Dubai SME Partners with Emarat to Boost Emirati SMEs

Dubai, UAE – The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), has signed a strategic partnership with Emarat – Emirates Petroleum Company (PJSC) to support Emirati-owned SMEs and accelerate Dubai’s entrepreneurial economy.

Under the collaboration, Dubai SME members will access benefits including discounts on registration fees and per-product charges, preferential rates for advertising, payment processing, and delivery logistics. Businesses will also receive discounted rental for kiosks, pop-up corners, and high-visibility display areas across Emarat’s network. A jointly developed revenue-sharing model will ensure sustainable growth for participating SMEs.

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The agreement aligns with Dubai’s Economic Agenda, D33, which aims to double the emirate’s economy by 2033, and supports the UAE Year of Community 2025, which focuses on skill-building and entrepreneurship.

Ahmad Al Room Almheiri, Acting CEO of Dubai SME, said, “Guided by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai SME continues to equip Emirati startups with the resources and opportunities they need to succeed. This partnership with Emarat strengthens Dubai’s enterprising ecosystem, helping SMEs expand visibility, operational capabilities, and contribute to sustainable growth.”

Marketing and promotional initiatives will also be central to the partnership. Emarat will provide branding and co-marketing opportunities, with joint campaigns designed to increase consumer engagement and awareness of local products.

Ali Zayed Al Falasi, Acting Chief Retail Officer of Emarat, stated, “This partnership turns our purpose as a home-grown brand into practical support for Emirati founders. By offering premium display spaces, lower fees, preferential service rates, and a sustainable revenue-sharing model, we are helping SMEs reach customers faster and reduce growth costs. Together with Dubai SME, we aim to translate the ambition of D33 and the Year of Community 2025 into real outcomes for nationally owned businesses.”

Dubai SME aims to facilitate the launch of 8,000 new Emirati businesses by 2033, increasing the total number of supported enterprises to 27,000, up from 19,000 at the end of 2024.

The Dubai SME-Emarat partnership marks a major step in strengthening the UAE’s SME ecosystem, supporting national talent, and fostering sustainable economic growth in line with Dubai’s long-term goals.